Alison Bancroft was born in Newcastle upon Tyne and has lived in London and Paris. She has a PhD in Cultural Studies from Queen Mary, University of London, and has taught at the University of London, the University of the Arts, and the Sorbonne. She transitioned out of academic life in 2011 and is now a culture analyst, strategist and forecaster. Her work is multidisciplinary and covers fashion, beauty, lifestyle and design, and she is also a specialist in gender and culture. She writes for various consumer and business websites and speaks regularly at public lectures and commercial presentations and briefings. Her first book, Fashion and Psychoanalysis, was published in 2012.
Sophie is a French semiotician and cultural analyst based in London. She studied semiotics and critical theory during her M Res in France and she holds a M Lit in Managing in the Creative Industries from the University of St Andrews in UK. Sophie is curious to understand the dialogue between brands, people, and culture in order to help sharpen strategy and drive innovative thinking.
Malex specialises in semiotic thinking & hands-on design to optimise visual communication for brands. A pioneer in this field, she works at Space Doctors on design semiotics projects internationally & across categories. Malex has more than 12 years experience running projects from conceptualisation to actioning design, development and production for digital & printed media. She holds an MA in Design and Branding Strategy from Brunel University, London and a BA in Graphic Design & Visual Communication from Prodiseño, Venezuela's leading design School, where she taught Graphic Design until 2004.