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Contributors

John Murphy

A cultural anthropologist ,with an MA(Distinction) in Visual Culture , John joins Truth from the semiotic specialist agency Space Doctors. He has trawled amongst others the world of pet food, home DIY and fabric conditioners with a semiotic lens. Formerly a sound engineer to the irreproachable Van Morrison and co-designer of ‘Treepee’ , a multi-functional children's toy. John is a member of the newly formed global network of semioticians, Semiotic Thinking Group.

London, UK

Kourosh Newman-Zand

Kourosh is a graduate cultural analyst for Space Doctors. He graduated in Philosophy, Politics and Economics from the University of Warwick focusing on aesthetic theory. Fascinated by the emergent digital landscapes, music and literature, he's committed to translating his passions and research into brand strategy. He draws inspiration from his British grandfather who travelled to Iran in the 1960s to build roads and his Iranian grandfather who resisted the Shah in 1979.

Brighton, UK

Malcolm Evans

Malcolm Evans is 
an independent consultant and pioneer in applying semiotics to brand strategy and communication. Malcolm specializes in helping brands communicate more honestly and effectively in the context of today's dramatic changes in values, technologies and behaviours. Author of numerous articles, conference papers and Signifying Nothing, one of the first books to apply semiotic thinking to an understanding of Shakespeare’s work in its cultural contexts.

Brighton, UK