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Keeping the difference

How Desigual remained true to itself by changing

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Fashion, advertising and creolised cultures. Chanel, ChiChiA, Guinness.

Who Are We?

Kapoor & Sons – significance of the family photograph

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Contributors

Paul Cobley

Paul Cobley is the author of a number of books, including Introducing Semiotics (illus. by Litza Jansz), the Routledge Companion to Semiotics (Routledge, 2009), and Realism for the 21st Century: A John Deely Reader (University of Scranton Press, 2009). He co-edits two journals, Subject Matters and Social Semiotics, and is associate editor of Cybernetics and Human Knowing. He is the co-series editor (with Kalevi Kull) of Semiotics, Communication and Cognition (Mouton de Gruyter).

London, UK

Vladimir Djurovic

Vladimir founded Labbrand in 2005. He has assisted over 70 brands to understand the Chinese market, identify their positioning, and execute their strategy. For both foreign and domestic companies looking to build a strong brand in China and foreign markets, Vladimir provides actionable insights based on comprehensive brand models and systematic methodologies. Vladimir graduated from Ecole Centrale de Paris as well as Shanghai Jiaotong University. He speaks fluent French, English, Mandarin, Russian and Serbian.

Shanghai, China

João Paulo Cavalcanti

João (27) has a degree in Social Communications from PUCRS an is cofounder and VP of BOX 1824 (www.box1824.com), the renowned Brazilian consumption and behavior trends research company. BOX is active in emerging markets, such as BRIC and Latin America. João is also partner and cofounder of Brazilian creative hotshop LiveAD (www.livead.com.br). João also invests in web and technology companies, working on startup projects such as the news search engine www.Busk.com and the casual games studio aQuiris (www.aquiris.com.br).

Sao Paulo, Brasil