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Contributors

Thomas Wendt

Thomas Wendt is currently a digital and user experience strategist in New York City. He has worked and consulted for agencies, startups. and individuals throughout the world. Thomas is interested in how semiotics and consumer culture affect brand strategy, digital anthropology, and customer insights. Find him on Twitter or visit his website to get in touch. twitter.com/#!/thomas_wendt www.surroundingsignifiers.com

New York City,

John Murphy

A cultural anthropologist ,with an MA(Distinction) in Visual Culture , John joins Truth from the semiotic specialist agency Space Doctors. He has trawled amongst others the world of pet food, home DIY and fabric conditioners with a semiotic lens. Formerly a sound engineer to the irreproachable Van Morrison and co-designer of ‘Treepee’ , a multi-functional children's toy. John is a member of the newly formed global network of semioticians, Semiotic Thinking Group.

London, UK

Arlene Tucker

Arlene Tucker is a Taiwanese American artist. Tucker received her Bachelors of Fine Arts from the Savannah College of Art & Design in Georgia, USA in May 2002. After school, her focus in film and painting led her to the Czech Republic where she worked on film productions and art. A new chapter in NYC found herself developing interactive products at a children’s toy company. Currently, she is working towards a Masters degree in Semiotics at Tartu University in Estonia.

Tartu, Estonia