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Keeping the difference

How Desigual remained true to itself by changing

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Kapoor & Sons – significance of the family photograph

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Ramona Lyons

A freelance semiotician and cultural insights expert in San Francisco, Ramona has pinpointed key language and imagery, crafted brand strategy and inspired innovation for established brands in the consumer packaged goods, apparel, technology, spirits and beverages, beauty, healthcare and food categories. Ramona has a Ph.D. from the University of Pennsylvania, with a focus on cultural studies and visual communication. Earlier in her career, she worked as a producer for television, and spent almost ten years as researcher, advertising and brand strategist for a global corporation.

San Francisco, US

Ajitesh Ghose

Ajitesh Ghose was born in 1987 in Vienna, Austria. He received his BSc(Hons) in Psychology from Royal Holloway, University of London and his MA in Cognitive Semiotics from Aarhus University (AU) in Denmark. During his studies he specialised in Neuroeconomics and Quantitative Semiotics. He has research experience in applied semiotics, visual semiotics, computational semiotics, and cognitive semiotics. As part of this he used eye-tracking and functional magnetic resonance imaging (fMRI). He now works as a Research Analyst with Harris Interactive.

London, UK

Maria Papanthymou

Maria spent over 10 years in advertising and research agencies (including ACNielsen, Publicis, BBDO), where she worked mainly as Media Research Director. She completed a dissertation on visual semiotics in 2004 and after that started working as a freelance semiotician with several international companies. She enjoyed the methodology so much that in 2009 she decided to make it her main field of specialization and founded semiotic and cultural research agency LocalTalk. Maria holds Masters (Hons) degree in Sociology and PhD in Social Psychology from State University of Management, Moscow.

Moscow, Russia