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Keeping the difference

How Desigual remained true to itself by changing

Creolised Fashion

Fashion, advertising and creolised cultures. Chanel, ChiChiA, Guinness.

Who Are We?

Kapoor & Sons – significance of the family photograph

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Luca Marchetti

Trained at Bologna Communication Sciences Department directed by Umberto Eco. Luca works with diffusion & luxury brands, research institutes & communication agencies. Professor of Semiology of Fashion & Design at the Ecole Nationale Supérieure des Beaux Arts in Lyon, he also teaches at the CELSA (Université de Paris IV, Sorbonne) & the Institut Français de la Mode. A regular contributor on fashion & design to Vogue Italia, Casa Vogue, Lotus International & Domus among others. Luca founded mosign (2006) with Emanuele Quinz for brand consulting and creative direction - www.mosign.fr

Paris, France

Sandra Mardin

Sandra is a British Macedonian apprentice in the field of semiotics and cultural insight, fascinated with decoding communication, cultural innovation, identities and intercultural misunderstandings. She has so far completed a dissertation on theatrical performances of Shakespeare in Japan; researched the role of culture in English language teaching and conducted contrastive analysis of the English and Macedonian media discourse. After working for almost a decade in Skopje’s independent alternative radio station Kanal 103 and singing in several indie-pop bands, she moved to the UK where she continues to blog about music, contemporary design, innovation and cultural trends in her tumblr blog Lofidelica.

London, United Kingdom

Tom Lilley

Tom is a qualitative researcher turned brand strategist, with a particular interest in semiotics and co-creation as drivers of innovation. He worked for four years at Synovate, before moving to brand consultancy Sense Worldwide. A qualified sound engineer, Tom also runs an independent record label that revels in blurring the lines between fact and fiction. Tom holds a BA in Modern Languages and Literature from Oxford University.

London, UK

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