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Keeping the difference

How Desigual remained true to itself by changing

Creolised Fashion

Fashion, advertising and creolised cultures. Chanel, ChiChiA, Guinness.

Who Are We?

Kapoor & Sons – significance of the family photograph

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Contributors

Arlene Tucker

Arlene Tucker is a Taiwanese American artist. Tucker received her Bachelors of Fine Arts from the Savannah College of Art & Design in Georgia, USA in May 2002. After school, her focus in film and painting led her to the Czech Republic where she worked on film productions and art. A new chapter in NYC found herself developing interactive products at a children’s toy company. Currently, she is working towards a Masters degree in Semiotics at Tartu University in Estonia.

Tartu, Estonia

Dimitar Trendafilov

Dimitar has an MA in Business Administration and wrote his dissertation on brand positioning. He is now a PhD student at the New Bulgarian University (NBU) in Sofia, focusing on semiotic tools for research into markets, brands and cultural trend. After working in marketing with various companies Dimitar now teaches marketing and branding, working in the Socio-Semiotic Laboratory at NBU which studies brand awareness, positioning, commercial communication and local consumer behavior.

Sofia, Bulgaria

Malcolm Evans

Malcolm Evans is 
an independent consultant and pioneer in applying semiotics to brand strategy and communication. Malcolm specializes in helping brands communicate more honestly and effectively in the context of today's dramatic changes in values, technologies and behaviours. Author of numerous articles, conference papers and Signifying Nothing, one of the first books to apply semiotic thinking to an understanding of Shakespeare’s work in its cultural contexts.

Brighton, UK