Homes in India (1)

The first of four pieces on the Indian Home


Emergent Indian Woman

Alia Bhatt and changing Indian femininity


Sound & Music Semiotics

Earporn, Music Maximalism, and Super Normal Stimuli


Brand Worlds
Contributions From


Joshua Glenn

Joshua Glenn is an editor, publisher, and a freelance writer and semiologist. He's cofounder of the websites HiLobrow, Significant Objects, and Semionaut; and cofounder of HiLoBooks. In 2011, he produced and co-designed the iPhone app KER-PUNCH. He's written and edited several books, and is a former newspaper columnist and magazine editor. In the '90s he was co-producer of the DIY and online social networking website, and he published the zine Hermenaut. He's worked in commercial semiotics, as a US cultural coding expert, since 1999. He does business as KING MIXER, LLC.

Boston, USA

Marina Simakova

A qualitative researcher and semiotician, Marina is interested in contemporary Russian culture’s myths and metaphors, She is completing a PhD on the ethical dimension of the language & semiotics of otherness. Inspired by Plato's dialogues and Beckett's plays, Marina dreams of transforming the focus group into a new genre of sociological theatre. By getting rid of the one-way mirror she aims to kill three birds with one stone, achieving the goals of aesthetic pleasure, consumer knowledge and transparency.

Moscow, Russia

Charles Leech

Charles Leech is a partner at ABM Research ( Since his PhD in Applied Semiotics from QUT, he’s been an active commercial semiotician for over 13 years, working on projects for clients from AB-InBev to Nestlé to Unilever. Charles has helped ABM deliver profound, penetrating analyses on everything from tampons in Sao Paolo to light beer in Xiamen. He’s also worked tirelessly on commercial semiotics evangelism to clients, marketing and research organizations, and pretty much anyone else who’ll listen.

Toronto, Canada