Creolised Fashion

Fashion, advertising and creolised cultures. Chanel, ChiChiA, Guinness.


Who Are We?

Kapoor & Sons – significance of the family photograph

Creme Egg 2

Creme Eggs

… and the Subjectivity of Childishness.New Writers Award winner 2016


Brand Worlds
Contributions From


Mark Irving

Mark Irving is a writer and critical analyst. He works with clients on articulating mission, organisational story, spatial narratives, and audience engagement across different media. He is expert in handling editorial content, tone-of-voice and visual culture. He lectures in cultural theory at Central Saint Martins College of Art & Design and the London College of Communication. Mark has been an arts journalist writing on the visual arts, design & architecture for the leading UK newspapers since 1994. He has scripted and presented arts television documentaries and is an author.

London, UK

Louise Jolly

Based in Brighton and London, Louise works as a freelance semiotics analyst and copywriter. She began her career in 1996 as a trainee copywriter in recruitment advertising, before joining a creative start-up that promised much more fun. While experiencing at first hand the creative-industry boom of the late 90s, Louise also completed a PhD in French studies and taught at London University. It didn’t seem possible to keep up such a happily double existence until she discovered commercial semiotics – enabling her to apply theoretical thinking outside the institutional setting of academia.

Brighton, UK

Hannah Hoel

Hannah Hoel has lived in London, New York, LA, DC and Santa Fe. She has degrees in visual culture, philosophy and fine arts. She was selected for the first cohort of SITE Santa Fe Scholars. Winner of Semionaut's first new writer award, Hannah currently works for Space Doctors and is based in Brighton UK. Hannah has written on arts and culture for THE Magazine, Adobe Airstream, The Santa Fean and the Huffington Post.

Brighton, UK