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How Desigual remained true to itself by changing

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Who Are We?

Kapoor & Sons – significance of the family photograph

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Gabriela Pedranti

Gabriela Pedranti is a communicator and cultural analyst. She holds a BA in Communications from the University of Buenos Aires, Argentina, and a MA in Contemporary Film and Audiovisual Studies (UPF, Barcelona, Spain). Along with semiotician Ximena Tobi, they own Semiotica Studio. Gabriela was the general coordinator of Semiofest 2013 Barcelona, and currently coordinates the BA Fashion Marketing and Communication at IED Barcelona, validated by the University of Westminster (UK). Since 2016, she's also been a lecturer at UPF.

Barcelona, Spain

Myfanwy Jones

Myfanwy is a part of the generation of family historians emerging in UK. Brought up on small hill farm in Mid-Wales to age 18, she was educated in Oswestry, Shropshire, and at Liverpool University. Moved to London 1986 and worked in international IT marketing. Currently an award winning garden designer and restorer based in St Asaph, North Wales.

St Asaph, Wales

Chris Arning

Chris specializes in semiotics and cultural insight. He has 10 years of international experience as a qualitative researcher and semiotician. He has a BA in History, an MA in International Relations and studied semiotics under Professor Marcel Danesi at University of Toronto. As Head of Semiotics at Flamingo Research he designed and led semiotics projects for brands as diverse as Pepsico, Pernod Ricard, O2, Manchester City FC and the World Gold Council. He is the author of two Semiotica papers and two ESOMAR papers and is founder and steward of the Linked In Semiotic Thinking Group.

London, UK