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Contributors

Aiyana Gunjan

Aiyana has 16 years’ experience in the strategic planning function in the advertising industry (at Ogilvy and JWT, and as head of the planning function at Mudra, Bates and Dentsu). Her core strength lies in a consumer-centric approach to brand planning. She has worked with a wide range of global and local brands across product categories. She has also tracked the changing face of the Indian consumer, post liberalisation. She views semiotics as the ‘3D of research’ and has worked as an independent semiotician for several international projects. Art, culture and travel are her passions.

New Delhi, India

Maria Papanthymou

Maria spent over 10 years in advertising and research agencies (including ACNielsen, Publicis, BBDO), where she worked mainly as Media Research Director. She completed a dissertation on visual semiotics in 2004 and after that started working as a freelance semiotician with several international companies. She enjoyed the methodology so much that in 2009 she decided to make it her main field of specialization and founded semiotic and cultural research agency LocalTalk. Maria holds Masters (Hons) degree in Sociology and PhD in Social Psychology from State University of Management, Moscow.

Moscow, Russia

Caroline Pearce

Caroline is a freelance academic and writer. Her current research focuses on the politics of emotion, analysing the rising political and public interest in happiness. Caroline has a BA in Sociology from the University of Derby and an MA in Sociology from the University of Manchester. Her past research has explored the experience of grief and loss and examined the role of emotions in qualitative research. She’s also worked as a research assistant at Loughborough University undertaking qualitative research into the experience of spinal injury. Caroline writes a blog: https://politicsofthehap.wordpress.com where you can find more of her work.

London, UK