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Keeping the difference

How Desigual remained true to itself by changing

Creolised Fashion

Fashion, advertising and creolised cultures. Chanel, ChiChiA, Guinness.

Who Are We?

Kapoor & Sons – significance of the family photograph

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Contributors

Ryan Hu

Ryan Hu grew up in Shanghai, graduated in Comprehensive Design then worked for international advertising agencies experiencing how world-class creativity works in the commercial realm. Instead of staying in his comfort zone, he shifted his study focus and spent 2014 studying on the MA in Design Futures & Metadesign at Goldsmiths, University London. Using radical and reflective methodological approaches to design and writing, Ryan engages with changing cultures and collaborative design practice. Personal website: www.tobehvh.com

Shanghai, China

Thomas Wendt

Thomas Wendt is currently a digital and user experience strategist in New York City. He has worked and consulted for agencies, startups. and individuals throughout the world. Thomas is interested in how semiotics and consumer culture affect brand strategy, digital anthropology, and customer insights. Find him on Twitter or visit his website to get in touch. twitter.com/#!/thomas_wendt www.surroundingsignifiers.com

New York City,

Sophie Gomez

Sophie is a French semiotician and cultural analyst based in London. She studied semiotics and critical theory during her M Res in France and she holds a M Lit in Managing in the Creative Industries from the University of St Andrews in UK. Sophie is curious to understand the dialogue between brands, people, and culture in order to help sharpen strategy and drive innovative thinking.

London, UK