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Contributors

Dimitar Trendafilov

Dimitar has an MA in Business Administration and wrote his dissertation on brand positioning. He is now a PhD student at the New Bulgarian University (NBU) in Sofia, focusing on semiotic tools for research into markets, brands and cultural trend. After working in marketing with various companies Dimitar now teaches marketing and branding, working in the Socio-Semiotic Laboratory at NBU which studies brand awareness, positioning, commercial communication and local consumer behavior.

Sofia, Bulgaria

Rob Engels

Rob is Director of Cultural Insights at Fiftyfive5, a research consultancy based in Sydney. After completing a vaccinology PhD at Oxford uni, Rob transitioned to branding and strategy in London. His research has swept him from the living rooms of middle England to the wild spaces of sunburnt country. Wielding a semiotic scalpel, he’s unravelled the fabric of consumer, culture and brand, unlocking growth strategies for a cupboard full of household names. On his days off, he draws mermaids with his daughter and makes Jamie’s 15 minute meals in 150 minutes.

Sydney, Australia

Rebecca Allen

Rebecca is co-founder of FrontierJapan, an independent research and innovation agency based in Yokohama. Hailing from Sydney, Australia she has been in Japan for 15+ years and is fluent in as many aspects of the language and culture as the mind cares to imagine. Her particular areas of expertise are in commercial semiotics, cultural insight and breaking trends, although she also makes a pretty mean sushi roll and is up with the best of them on early 90’s J-pop hits.

Yokohama, Japan