The Bucket & the Shower

Examining bathing, modernity, heritage and nostalgia in India

Disorderly Design

In praise of local idiosyncrasies – India vs Singapore & global homogeneity

Ophelia Bears Down on Harvey

Reflections on the shaming of Harvey Weinstein


Brand Worlds
Contributions From


Arief Fauzy

Arief is a budding cultural researcher and semiotician, with a BA (Hons) in International Media & Communications from the University of Nottingham, focusing on cultural studies. Aiming to grow as a communications analyst by applying cultural insights toward consumer engagement and brand development strategies, his Third Culture Kid upbringing has led to particular interest in the negotiation of transnational identities, intercultural relations, and the nuances of cultural meaning. He is also fascinated by popular culture phenomena and emergent cultures.

Bucharest, Romania

Luca Marchetti

Trained at Bologna Communication Sciences Department directed by Umberto Eco. Luca works with diffusion & luxury brands, research institutes & communication agencies. Professor of Semiology of Fashion & Design at the Ecole Nationale Supérieure des Beaux Arts in Lyon, he also teaches at the CELSA (Université de Paris IV, Sorbonne) & the Institut Français de la Mode. A regular contributor on fashion & design to Vogue Italia, Casa Vogue, Lotus International & Domus among others. Luca founded mosign (2006) with Emanuele Quinz for brand consulting and creative direction -

Paris, France

Opal Cerdan

Author, critic, on the faculty of Tourism & Women's Studies at the Welsh campus of the Ecole des Hautes Etudes in Benllech, Anglesey. One of Opal's main areas of research is cross-dressing and subjectivity in Welsh political activism, with special reference to the Rebecca Riots of the 1830s and 1840s. She is also a postmodern cake designer creating fantastic icing sculptures with alcoves wherein may be displayed actual cake. Much acclaimed & decorated internationally, with awards for her work at the interface of patisserie, cultural insight & cyborg theory.

Benllech, Anglesey, UK