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Contributors

Gareth Lewis

Gareth Lewis works as a cultural and communications analyst for Space Doctors (Brighton, UK). His academic background is in English Literature and Philosophy, and he holds an MA in Sociology and Cultural Theory from the London School of Economics. Gareth specializes in using culture to help grow brands, sharpen strategy and drive new thinking. He has experience across all major categories. Gareth has also edited and had work published in a range of newspapers and magazines.

London, UK

Jake Pearce

Born in UK & resident in New Zealand, Jake splits his time between NZ, Australia and Europe.
 His obsessions are understanding the future, new stuff and meaningful communication. Two websites reflect Jake's current interests: 

1. Generation C (digital natives) & innovation at www.jakepearce.com 
2. Referral Marketing www.thevillagesq.com 

 Jake worked at Added Value (the first dedicated brand strategy company), moved to Amsterdam to help set up 'consult, specialist marketing arm of Y&R, then to NZ which, with its cultural vibrancy and can do attitude, he sees as a global incubator for innovation. 


Auckland, New Zealand

Thomas Wendt

Thomas Wendt is currently a digital and user experience strategist in New York City. He has worked and consulted for agencies, startups. and individuals throughout the world. Thomas is interested in how semiotics and consumer culture affect brand strategy, digital anthropology, and customer insights. Find him on Twitter or visit his website to get in touch. twitter.com/#!/thomas_wendt www.surroundingsignifiers.com

New York City,