Habiba Allarakia has worked since the early 1990s in business and marketing research across diverse markets and categories, with 6 years in Western Europe, Central and Eastern Europe and the Middle East and over a decade in the Arabian Peninsula. Habiba was the first woman to work at Procter & Gamble Saudi Arabia, where she set up the now flourishing women’s office. Her key areas of expertise are strategy & initiative development, building brands & portfolios, consumer insight and market understanding. Habiba loves reading, the sea, travelling and discovery.
Jeddah, Saudi Arabia
Jo Peters is a Planning Director at media agency, Carat, in London where she works on campaigns for international clients including adidas, Swatch and Philips. Jo has worked with media and brands for 20 years. Her career highlights include commissioning her filmmaking heroes to work for Sony, organizing a world tour of clubs with Levi’s and i-D magazine and, as The Scout at WPP’s Mindshare, running an international community identifying emerging cultural trends.
Kathryn was born in 1979 in Toronto, the daughter of a hotelier. She has worked as a writer & broadcaster for a decade. She was founding producer of top-rated CBC national radio program Q. Her print journalism has appeared in the Guardian UK, the Globe & Mail, the Toronto Star, the National Post, the Walrus, Salon.com and Nerve.com, among others. Kathryn's first book, Corked, was a finalist for the Stephen Leacock Memorial Medal for Humour Writing, Canada's top humour writing prize. She currently lives in Los Angeles with her boyfriend and her existential dread.