Hyaesook works for Korean design and culture magazine 'Cabinet' as a London coordinator & Editor. She worked for 8 years as a designer at a design museum in Seoul, Korea. Hyaesook is interested in space 'imaging' and 'language’ as a research tool to understand tacit consensus. She is personally looking into the potential of design along with thoughtful design thinking to help create increasingly positive futures. She is also a co-facilitator of the Metadesigners Open Network.
Hyaesook studied on the visionary Design Futures MA at Goldsmiths College, University of London.
Malcolm Evans is
an independent consultant and pioneer in applying semiotics to brand strategy and communication. Malcolm specializes in helping brands communicate more honestly and effectively in the context of today's dramatic changes in values, technologies and behaviours. Author of numerous articles, conference papers and Signifying Nothing, one of the first books to apply semiotic thinking to an understanding of Shakespeare’s work in its cultural contexts.
Kristian Bankov (b. 1970) is professor in semiotics, sociology of consumption and brand communication at New Bulgarian University. He is the head of the Southeast European Center for Semiotic Studies and director of the Sociosemiotic laboratory there. KB is the main organizer of the annual Early Fall School in Semiotics (EFSS) which takes place in Bulgaria, mostly in Sozopol, each September since 1995. He likes beer and football. For more information see Facebook.