Rob is Director of Cultural Insights at Fiftyfive5, a research consultancy based in Sydney. After completing a vaccinology PhD at Oxford uni, Rob transitioned to branding and strategy in London. His research has swept him from the living rooms of middle England to the wild spaces of sunburnt country. Wielding a semiotic scalpel, he’s unravelled the fabric of consumer, culture and brand, unlocking growth strategies for a cupboard full of household names. On his days off, he draws mermaids with his daughter and makes Jamie’s 15 minute meals in 150 minutes.
Hannah Hoel has lived in London, New York, LA, DC and Santa Fe. She has degrees in visual culture, philosophy and fine arts. She was selected for the first cohort of SITE Santa Fe Scholars. Her award-winning work transgresses traditional media boundaries and has been included in traditional galleries, new media festivals and has been shown internationally. She writes on arts and culture for THE Magazine, Adobe Airstream, The Santa Fean and the Huffington Post.
Santa Fe, New Mexico, USA
Tom is a qualitative researcher turned brand strategist, with a particular interest in semiotics and co-creation as drivers of innovation. He worked for four years at Synovate, before moving to brand consultancy Sense Worldwide. A qualified sound engineer, Tom also runs an independent record label that revels in blurring the lines between fact and fiction. Tom holds a BA in Modern Languages and Literature from Oxford University.