Creolised Fashion

Fashion, advertising and creolised cultures. Chanel, ChiChiA, Guinness.


Who Are We?

Kapoor & Sons – significance of the family photograph

Creme Egg 2

Creme Eggs

… and the Subjectivity of Childishness.New Writers Award winner 2016


Brand Worlds
Contributions From


Thierry Mortier

thierry mortier is a belgian semiotic architect operating in the field of contemporary art. At the basis of his work lies his research into semiotic generation through semiotic satiation. Superimposing signs to construct signs of superposition, called noizuyo-e, pictures of the noisy world. ノイズ 世 絵. Currently he’s working on a visual representation of noisense (noise + sense), the semiotic architecture he believes semiosis dwells in. - more info on

Ghent, Belgium

Jo Peters

Jo Peters is a Planning Director at media agency, Carat, in London where she works on campaigns for international clients including adidas, Swatch and Philips. Jo has worked with media and brands for 20 years. Her career highlights include commissioning her filmmaking heroes to work for Sony, organizing a world tour of clubs with Levi’s and i-D magazine and, as The Scout at WPP’s Mindshare, running an international community identifying emerging cultural trends.

Brighton, UK

Paul Cobley

Paul Cobley is the author of a number of books, including Introducing Semiotics (illus. by Litza Jansz), the Routledge Companion to Semiotics (Routledge, 2009), and Realism for the 21st Century: A John Deely Reader (University of Scranton Press, 2009). He co-edits two journals, Subject Matters and Social Semiotics, and is associate editor of Cybernetics and Human Knowing. He is the co-series editor (with Kalevi Kull) of Semiotics, Communication and Cognition (Mouton de Gruyter).

London, UK