Aiyana has 16 years’ experience in the strategic planning function in the advertising industry (at Ogilvy and JWT, and as head of the planning function at Mudra, Bates and Dentsu). Her core strength lies in a consumer-centric approach to brand planning. She has worked with a wide range of global and local brands across product categories. She has also tracked the changing face of the Indian consumer, post liberalisation. She views semiotics as the ‘3D of research’ and has worked as an independent semiotician for several international projects. Art, culture and travel are her passions.
New Delhi, India
Paul Cobley is the author of a number of books, including Introducing Semiotics (illus. by Litza Jansz), the Routledge Companion to Semiotics (Routledge, 2009), and Realism for the 21st Century: A John Deely Reader (University of Scranton Press, 2009). He co-edits two journals, Subject Matters and Social Semiotics, and is associate editor of Cybernetics and Human Knowing. He is the co-series editor (with Kalevi Kull) of Semiotics, Communication and Cognition (Mouton de Gruyter).
A freelance semiotician and cultural insights expert in San Francisco, Ramona has pinpointed key language and imagery, crafted brand strategy and inspired innovation for established brands in the consumer packaged goods, apparel, technology, spirits and beverages, beauty, healthcare and food categories. Ramona has a Ph.D. from the University of Pennsylvania, with a focus on cultural studies and visual communication. Earlier in her career, she worked as a producer for television, and spent almost ten years as researcher, advertising and brand strategist for a global corporation.
San Francisco, US