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Keeping the difference

How Desigual remained true to itself by changing

Creolised Fashion

Fashion, advertising and creolised cultures. Chanel, ChiChiA, Guinness.

Who Are We?

Kapoor & Sons – significance of the family photograph

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Contributors

Tom Lilley

Tom is a qualitative researcher turned brand strategist, with a particular interest in semiotics and co-creation as drivers of innovation. He worked for four years at Synovate, before moving to brand consultancy Sense Worldwide. A qualified sound engineer, Tom also runs an independent record label that revels in blurring the lines between fact and fiction. Tom holds a BA in Modern Languages and Literature from Oxford University.

London, UK

Rob Engels

Rob is Director of Cultural Insights at Fiftyfive5, a research consultancy based in Sydney. After completing a vaccinology PhD at Oxford uni, Rob transitioned to branding and strategy in London. His research has swept him from the living rooms of middle England to the wild spaces of sunburnt country. Wielding a semiotic scalpel, he’s unravelled the fabric of consumer, culture and brand, unlocking growth strategies for a cupboard full of household names. On his days off, he draws mermaids with his daughter and makes Jamie’s 15 minute meals in 150 minutes.

Sydney, Australia

Taras Boyko

Ukrainian-born researcher with academic interests in semiotics, history and culture studies. BA & MA in History, MA in Semiotics. Has worked in Ukraine, US, UK, Hungary and Estonia. Enjoys travel and exploring new places which led to creating travel information website – now 5 years of helpingonline fellow travelers in find optimal travel solutions (timetables, best fares, sightseeing suggestions).

Tartu, Estonia