Tim Spencer spent fifteen years in brand building for business, retail, fashion, and music, then five as an illustrator whilst starting a family. He joined a semiotics consultancy early 2010.
Notable achievements; D&AD Silver nomination for hand drawn typography campaign (Paul Smith’s R.Newbold brand c1994); Global restructure of Caterpillar's brand licensing through self-authored workshop series; Re-branded UK's PrudentialPLC; Creative direction (and illustration) of the commercial launch of Scissor Sisters; hundreds of illustrations for BBC Top Gear; and two daughters.
Director of Design Strategy for a Chicago strategic branding company, Michael uses semiotics in brand development, visual language research & global brand alignment initiatives for some of the US's largest companies. A BA in Anthropology from Rutgers, he worked as a community developer in Zimbabwe then a researcher at UC San Francisco into the physiological effects of multisensory signifiers on cocaine users. After working for Interbrand, Michael earned a Masters in Design Methodology from the Institute of Design in Chicago, closely mentored in semiotics by Duncan Berry, renowned Peircian and expert in neuro-design.
Jo Peters is a Planning Director at media agency, Carat, in London where she works on campaigns for international clients including adidas, Swatch and Philips. Jo has worked with media and brands for 20 years. Her career highlights include commissioning her filmmaking heroes to work for Sony, organizing a world tour of clubs with Levi’s and i-D magazine and, as The Scout at WPP’s Mindshare, running an international community identifying emerging cultural trends.