Habiba Allarakia has worked since the early 1990s in business and marketing research across diverse markets and categories, with 6 years in Western Europe, Central and Eastern Europe and the Middle East and over a decade in the Arabian Peninsula. Habiba was the first woman to work at Procter & Gamble Saudi Arabia, where she set up the now flourishing women’s office. Her key areas of expertise are strategy & initiative development, building brands & portfolios, consumer insight and market understanding. Habiba loves reading, the sea, travelling and discovery.
Jeddah, Saudi Arabia
Thomas Wendt is currently a digital and user experience strategist in New York City. He has worked and consulted for agencies, startups. and individuals throughout the world. Thomas is interested in how semiotics and consumer culture affect brand strategy, digital anthropology, and customer insights. Find him on Twitter or visit his website to get in touch.
New York City,
Hannah Hoel has lived in London, New York, LA, DC and Santa Fe. She has degrees in visual culture, philosophy and fine arts. She was selected for the first cohort of SITE Santa Fe Scholars. Her award-winning work transgresses traditional media boundaries and has been included in traditional galleries, new media festivals and has been shown internationally. She writes on arts and culture for THE Magazine, Adobe Airstream, The Santa Fean and the Huffington Post. Winner of the first Semionaut New Writers Award 2014.
Santa Fe, New Mexico, USA