Creolised Fashion

Fashion, advertising and creolised cultures. Chanel, ChiChiA, Guinness.


Who Are We?

Kapoor & Sons – significance of the family photograph

Creme Egg 2

Creme Eggs

… and the Subjectivity of Childishness.New Writers Award winner 2016


Brand Worlds
Contributions From


Malex Salamanques

Malex specialises in semiotic thinking & hands-on design to optimise visual communication for brands. A pioneer in this field, she works at Space Doctors on design semiotics projects internationally & across categories. Malex has more than 12 years experience running projects from conceptualisation to actioning design, development and production for digital & printed media. She holds an MA in Design and Branding Strategy from Brunel University, London and a BA in Graphic Design & Visual Communication from Prodiseño, Venezuela's leading design School, where she taught Graphic Design until 2004.

Brighton, UK

Marina Simakova

A qualitative researcher and semiotician, Marina is interested in contemporary Russian culture’s myths and metaphors, She is completing a PhD on the ethical dimension of the language & semiotics of otherness. Inspired by Plato's dialogues and Beckett's plays, Marina dreams of transforming the focus group into a new genre of sociological theatre. By getting rid of the one-way mirror she aims to kill three birds with one stone, achieving the goals of aesthetic pleasure, consumer knowledge and transparency.

Moscow, Russia

Michael Colton

Director of Design Strategy for a Chicago strategic branding company, Michael uses semiotics in brand development, visual language research & global brand alignment initiatives for some of the US's largest companies. A BA in Anthropology from Rutgers, he worked as a community developer in Zimbabwe then a researcher at UC San Francisco into the physiological effects of multisensory signifiers on cocaine users. After working for Interbrand, Michael earned a Masters in Design Methodology from the Institute of Design in Chicago, closely mentored in semiotics by Duncan Berry, renowned Peircian and expert in neuro-design.

Chicago, USA