A freelance semiotician and cultural insights expert in San Francisco, Ramona has pinpointed key language and imagery, crafted brand strategy and inspired innovation for established brands in the consumer packaged goods, apparel, technology, spirits and beverages, beauty, healthcare and food categories. Ramona has a Ph.D. from the University of Pennsylvania, with a focus on cultural studies and visual communication. Earlier in her career, she worked as a producer for television, and spent almost ten years as researcher, advertising and brand strategist for a global corporation.
San Francisco, US
Tom is a qualitative researcher turned brand strategist, with a particular interest in semiotics and co-creation as drivers of innovation. He worked for four years at Synovate, before moving to brand consultancy Sense Worldwide. A qualified sound engineer, Tom also runs an independent record label that revels in blurring the lines between fact and fiction. Tom holds a BA in Modern Languages and Literature from Oxford University.
Oliver Litten is co-owner of Group Red, based in Hamburg and Berlin. A brand strategist, trends and innovation expert he was worked for leading agencies, including Interbrand and Added Value, and his client list includes Virgin, Levis, Apple, Beiersdorf, Pepsico/Lays, Nike, Procter & Gamble, GlaxoWellcome and Unilever. Oliver specializes in facilitating creative workshops and immersion experiences where clients come face to face with opinion formers.