A qualitative researcher and semiotician, Marina is interested in contemporary Russian culture’s myths and metaphors, She is completing a PhD on the ethical dimension of the language & semiotics of otherness. Inspired by Plato's dialogues and Beckett's plays, Marina dreams of transforming the focus group into a new genre of sociological theatre. By getting rid of the one-way mirror she aims to kill three birds with one stone, achieving the goals of aesthetic pleasure, consumer knowledge and transparency.
Seema Khanwalkar is an academic semiotician and a semiotic consultant in India. She enjoys interpreting contemporary shifts in Indian society and culture as they relate to food, urban living, advertising, films arts, architecture etc. - focusing on the semiotics of the contemporary traditions in India, contemporary art as narrative spaces and semiotics of architectural art, a continued interest since her doctoral research. She heads a one of its kind Master's program in Arts Journalism at CEPT University, in India.
Heta Trivedi, an Architect by profession and a Bharatanatyam dancer by passion, is currently pursuing her last semester in Masters in Arts Journalism (MAJ) at CEPT University, Ahmedabad. She is currently working on her thesis based on Semiotics and Architecture. The world of semiotics fascinates her and Heta enjoys analyzing different forms of visual art like architecture, advertisements, cinema etc. She was one of the participants covering the 12th International Jazz Festival at Capetown in 2011.