Chris specializes in semiotics and cultural insight. He has 10 years of international experience as a qualitative researcher and semiotician. He has a BA in History, an MA in International Relations and studied semiotics under Professor Marcel Danesi at University of Toronto. As Head of Semiotics at Flamingo Research he designed and led semiotics projects for brands as diverse as Pepsico, Pernod Ricard, O2, Manchester City FC and the World Gold Council. He is the author of two Semiotica papers and two ESOMAR papers and is founder and steward of the Linked In Semiotic Thinking Group.
Hyaesook works for Korean design and culture magazine 'Cabinet' as a London coordinator & Editor. She worked for 8 years as a designer at a design museum in Seoul, Korea. Hyaesook is interested in space 'imaging' and 'language’ as a research tool to understand tacit consensus. She is personally looking into the potential of design along with thoughtful design thinking to help create increasingly positive futures. She is also a co-facilitator of the Metadesigners Open Network.
Hyaesook studied on the visionary Design Futures MA at Goldsmiths College, University of London.
A founding partner of Visual Signo, Lucia is a graphic designer and anthropologist with deep expertise in the use and exploration of methodologies for the analysis of the visual through design principles and anthropological thinking. She has more than 10 years of experience as a graphic designer, semiotician, and researcher delivering cultural and design insight, semiotic strategies and research for companies in a wide range of sectors. Lucia has worked as a professor, researcher for research and marketing strategies agencies, semiotician, and independent graphic design consultant.