Vivian Shi is Director of Insight at Wisdom Asia-Rising Sun Marketing & Research Consulting in Shanghai, China. She has extensive experience in the area of applied semiotics and cultural analysis, tracking cultural trends in China and analysing advertising, packaging and digital communications across a wide range of categories. Vivian combines her semiotic interests with direct day to day work with consumers.
Kathryn was born in 1979 in Toronto, the daughter of a hotelier. She has worked as a writer & broadcaster for a decade. She was founding producer of top-rated CBC national radio program Q. Her print journalism has appeared in the Guardian UK, the Globe & Mail, the Toronto Star, the National Post, the Walrus, Salon.com and Nerve.com, among others. Kathryn's first book, Corked, was a finalist for the Stephen Leacock Memorial Medal for Humour Writing, Canada's top humour writing prize. She currently lives in Los Angeles with her boyfriend and her existential dread.