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Keeping the difference

How Desigual remained true to itself by changing

Creolised Fashion

Fashion, advertising and creolised cultures. Chanel, ChiChiA, Guinness.

Who Are We?

Kapoor & Sons – significance of the family photograph

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Louise Jolly

Based in Brighton and London, Louise works as a freelance semiotics analyst and copywriter. She began her career in 1996 as a trainee copywriter in recruitment advertising, before joining a creative start-up that promised much more fun. While experiencing at first hand the creative-industry boom of the late 90s, Louise also completed a PhD in French studies and taught at London University. It didn’t seem possible to keep up such a happily double existence until she discovered commercial semiotics – enabling her to apply theoretical thinking outside the institutional setting of academia.

Brighton, UK

Thierry Mortier

thierry mortier is a belgian semiotic architect operating in the field of contemporary art. At the basis of his work lies his research into semiotic generation through semiotic satiation. Superimposing signs to construct signs of superposition, called noizuyo-e, pictures of the noisy world. ノイズ 世 絵. Currently he’s working on a visual representation of noisense (noise + sense), the semiotic architecture he believes semiosis dwells in. - more info on www.semiotic.tv

Ghent, Belgium

Heta Trivedi

Heta Trivedi, an Architect by profession and a Bharatanatyam dancer by passion, is currently pursuing her last semester in Masters in Arts Journalism (MAJ) at CEPT University, Ahmedabad. She is currently working on her thesis based on Semiotics and Architecture. The world of semiotics fascinates her and Heta enjoys analyzing different forms of visual art like architecture, advertisements, cinema etc. She was one of the participants covering the 12th International Jazz Festival at Capetown in 2011.

Ahmedabad, India