Malex specialises in semiotic thinking & hands-on design to optimise visual communication for brands. A pioneer in this field, she works at Space Doctors on design semiotics projects internationally & across categories. Malex has more than 12 years experience running projects from conceptualisation to actioning design, development and production for digital & printed media. She holds an MA in Design and Branding Strategy from Brunel University, London and a BA in Graphic Design & Visual Communication from Prodiseño, Venezuela's leading design School, where she taught Graphic Design until 2004.
A freelance semiotician and cultural insights expert in San Francisco, Ramona has pinpointed key language and imagery, crafted brand strategy and inspired innovation for established brands in the consumer packaged goods, apparel, technology, spirits and beverages, beauty, healthcare and food categories. Ramona has a Ph.D. from the University of Pennsylvania, with a focus on cultural studies and visual communication. Earlier in her career, she worked as a producer for television, and spent almost ten years as researcher, advertising and brand strategist for a global corporation.
San Francisco, US
Born in UK & resident in New Zealand, Jake splits his time between NZ, Australia and Europe.
His obsessions are understanding the future, new stuff and meaningful communication. Two websites reflect Jake's current interests:
1. Generation C (digital natives) & innovation at www.jakepearce.com
2. Referral Marketing www.thevillagesq.com
Jake worked at Added Value (the first dedicated brand strategy company), moved to Amsterdam to help set up 'consult, specialist marketing arm of Y&R, then to NZ which, with its cultural vibrancy and can do attitude, he sees as a global incubator for innovation.
Auckland, New Zealand