Albena Todorova is currently at the New Bulgarian University in Sofia where an innovative semiotics offer includes courses on advertising & consumer culture. In 2009 she wrote a dissertation on Edgar Allan Poe in popular culture. Albena is now doing PhD research on Poe mythology & symbolism globally from Baudelaire through to Japanese mystery writer Edogawa Rampo, 60s horror movies, Lou Reed, Antony Hegarty, contemporary emo, manga & gaming subcultures and online interest groups.
Martha Arango is a Colombian semiotician based in Sweden. MSc in Communication Sciences specialising in semiotics from the National University of Mexico. Experience working with qualitative research & semiotics in Mexico at INRA and Arango & Asociados. Later in Sweden at Demoskop & TNS-SIFO. Now working as consultant at Arango Semiotics and with Beyond Research. Semiotics projects for global clients including Unilever, Diageo, IKEA, Procter & Gamble. Guest lecturer at the University of Stockholm, Berghs School of Communication and The Royal institute of Technology in Sweden.
Habiba Allarakia has worked since the early 1990s in business and marketing research across diverse markets and categories, with 6 years in Western Europe, Central and Eastern Europe and the Middle East and over a decade in the Arabian Peninsula. Habiba was the first woman to work at Procter & Gamble Saudi Arabia, where she set up the now flourishing women’s office. Her key areas of expertise are strategy & initiative development, building brands & portfolios, consumer insight and market understanding. Habiba loves reading, the sea, travelling and discovery.
Jeddah, Saudi Arabia