The Bucket & the Shower

Examining bathing, modernity, heritage and nostalgia in India

Disorderly Design

In praise of local idiosyncrasies – India vs Singapore & global homogeneity

Ophelia Bears Down on Harvey

Reflections on the shaming of Harvey Weinstein


Brand Worlds
Contributions From


Sraboni Bhaduri

Sraboni began her career as a counselor and therapist 20years ago. She has followed her interest in people and contemporary culture through her work as a strategic planner in advertising and then as a brand consultant. Her current assignment is in the area of market research. Her educational background is in psychology and her doctoral dissertation is in the area of organizational culture and learning. She continues to nurture her interest in psychology and has trained in psychoanalysis.

New Delhi, India

Sophie Gomez

Sophie is a French semiotician and cultural analyst based in London. She studied semiotics and critical theory during her M Res in France and she holds a M Lit in Managing in the Creative Industries from the University of St Andrews in UK. Sophie is curious to understand the dialogue between brands, people, and culture in order to help sharpen strategy and drive innovative thinking.

London, UK

Rob Engels

Rob is Director of Cultural Insights at Fiftyfive5, a research consultancy based in Sydney. After completing a vaccinology PhD at Oxford uni, Rob transitioned to branding and strategy in London. His research has swept him from the living rooms of middle England to the wild spaces of sunburnt country. Wielding a semiotic scalpel, he’s unravelled the fabric of consumer, culture and brand, unlocking growth strategies for a cupboard full of household names. On his days off, he draws mermaids with his daughter and makes Jamie’s 15 minute meals in 150 minutes.

Sydney, Australia