Freelance researcher and writer who publishes mainly on creative and visual culture. PhD in Art & Design from Nottingham Trent University 2008. Lectures at local universities & colleges in Nottingham and has worked as exhibitions co-ordinator at QUAD Visual Arts and Media Centre, Derby. Current work explores the possibilities of creative ecologies that emphasize a 'materialist semiotic' of non-linguistic entities - materials, objects, behaviours - informed by the philosophy of Gilles Deleuze, Felix Guattari and Manuel De Landa.
Vladimir founded Labbrand in 2005. He has assisted over 70 brands to understand the Chinese market, identify their positioning, and execute their strategy. For both foreign and domestic companies looking to build a strong brand in China and foreign markets, Vladimir provides actionable insights based on comprehensive brand models and systematic methodologies. Vladimir graduated from Ecole Centrale de Paris as well as Shanghai Jiaotong University. He speaks fluent French, English, Mandarin, Russian and Serbian.
Sophie is a French semiotician and cultural analyst based in London. She studied semiotics and critical theory during her M Res in France and she holds a M Lit in Managing in the Creative Industries from the University of St Andrews in UK. Sophie is curious to understand the dialogue between brands, people, and culture in order to help sharpen strategy and drive innovative thinking.