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How Desigual remained true to itself by changing

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Who Are We?

Kapoor & Sons – significance of the family photograph

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Contributors

Dimitar Trendafilov

Dimitar has an MA in Business Administration and wrote his dissertation on brand positioning. He is now a PhD student at the New Bulgarian University (NBU) in Sofia, focusing on semiotic tools for research into markets, brands and cultural trend. After working in marketing with various companies Dimitar now teaches marketing and branding, working in the Socio-Semiotic Laboratory at NBU which studies brand awareness, positioning, commercial communication and local consumer behavior.

Sofia, Bulgaria

Cathy Maisano

Cathy Maisano is a cultural and behavioural researcher, specialising in ethnography and semiotics. She has run her own freelance business called Cradle-Research in the UK where she has lived for ten and a half years. Now on her first ever ‘gap year’, she and her family have returned to Australia. ‘Getting under the skin of Down Under will be my daily pleasure!’

Sydney, Australia

Sophie Gomez

Sophie is a French semiotician and cultural analyst based in London. She studied semiotics and critical theory during her M Res in France and she holds a M Lit in Managing in the Creative Industries from the University of St Andrews in UK. Sophie is curious to understand the dialogue between brands, people, and culture in order to help sharpen strategy and drive innovative thinking.

London, UK