The Bucket & the Shower

Examining bathing, modernity, heritage and nostalgia in India

Disorderly Design

In praise of local idiosyncrasies – India vs Singapore & global homogeneity

Ophelia Bears Down on Harvey

Reflections on the shaming of Harvey Weinstein


Brand Worlds
Contributions From


Sophie Gomez

Sophie is a French semiotician and cultural analyst based in London. She studied semiotics and critical theory during her M Res in France and she holds a M Lit in Managing in the Creative Industries from the University of St Andrews in UK. Sophie is curious to understand the dialogue between brands, people, and culture in order to help sharpen strategy and drive innovative thinking.

London, UK

Arlene Tucker

Arlene Tucker is a Taiwanese American artist. Tucker received her Bachelors of Fine Arts from the Savannah College of Art & Design in Georgia, USA in May 2002. After school, her focus in film and painting led her to the Czech Republic where she worked on film productions and art. A new chapter in NYC found herself developing interactive products at a children’s toy company. Currently, she is working towards a Masters degree in Semiotics at Tartu University in Estonia.

Tartu, Estonia

Joshua Glenn

Joshua Glenn, a commercial semiotics veteran with over 15 years' experience in the field, is co-principal of the Boston- and New York-based consultancy Semiovox, and emeritus co-founder (with former colleague Malcolm Evans) of this website, Semionaut. He is editor and author of several books, including SIGNIFICANT OBJECTS, THE IDLER'S GLOSSARY, and the bestselling family activity series UNBORED. More info here.

Boston, USA