Creolised Fashion

Fashion, advertising and creolised cultures. Chanel, ChiChiA, Guinness.


Who Are We?

Kapoor & Sons – significance of the family photograph

Creme Egg 2

Creme Eggs

… and the Subjectivity of Childishness.New Writers Award winner 2016


Brand Worlds
Contributions From


Martha Arango

Martha Arango is a Colombian semiotician based in Sweden. MSc in Communication Sciences specialising in semiotics from the National University of Mexico. Experience working with qualitative research & semiotics in Mexico at INRA and Arango & Asociados. Later in Sweden at Demoskop & TNS-SIFO. Now working as consultant at Arango Semiotics and with Beyond Research. Semiotics projects for global clients including Unilever, Diageo, IKEA, Procter & Gamble. Guest lecturer at the University of Stockholm, Berghs School of Communication and The Royal institute of Technology in Sweden.

Stockholm, Sweden

Celeny Gonzalez

New York City native and a student at The New School, Urban Studies program, Celeny is interested in the spatial and political design of cities and how these pertain to the experiences of the individual. Through writing, visual art, photography and qualitative research she attempts to capture and relate the stories of the people to the stories of architecture. She is also interested in performance, environmental art and Caribbean culture. One of her current design interventions includes eco-graffiti. More at:

New York City, USA

Subodh Deshpande

Subodh was fascinated early in life, by creation, by Mad Magazine, by graffiti, by cinema – he wanted to create. He found happiness decoding the meaning of brands as a brand planner in an ad agency. He joined Innate Motion recently to help brands find their human purpose. He loves writing about the world that surrounds and intrigues him. He wishes to someday spend all his time writing about things and phenomena that make him wonder is it just him or do others also see this? He lives in Singapore.