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Asunción Álvarez

Asunción Álvarez is a Founding Partner at Soluciones Semánticas, a communications consultancy specialising in the analysis and evaluation of business and brand discourse through the use of computational techniques. She holds a B.A. in Computational Linguistics and an M.A. in Cognitive Science from the Universidad Complutense de Madrid, as well as a Ph.D. in Philosophy from King’s College London.

Madrid, Spain

Hyaesook Yang

Hyaesook works for Korean design and culture magazine 'Cabinet' as a London coordinator & Editor. She worked for 8 years as a designer at a design museum in Seoul, Korea. Hyaesook is interested in space 'imaging' and 'language’ as a research tool to understand tacit consensus. She is personally looking into the potential of design along with thoughtful design thinking to help create increasingly positive futures. She is also a co-facilitator of the Metadesigners Open Network. Hyaesook studied on the visionary Design Futures MA at Goldsmiths College, University of London.

London, UK

Ramona Lyons

A freelance semiotician and cultural insights expert in San Francisco, Ramona has pinpointed key language and imagery, crafted brand strategy and inspired innovation for established brands in the consumer packaged goods, apparel, technology, spirits and beverages, beauty, healthcare and food categories. Ramona has a Ph.D. from the University of Pennsylvania, with a focus on cultural studies and visual communication. Earlier in her career, she worked as a producer for television, and spent almost ten years as researcher, advertising and brand strategist for a global corporation.

San Francisco, US