Habiba Allarakia has worked since the early 1990s in business and marketing research across diverse markets and categories, with 6 years in Western Europe, Central and Eastern Europe and the Middle East and over a decade in the Arabian Peninsula. Habiba was the first woman to work at Procter & Gamble Saudi Arabia, where she set up the now flourishing women’s office. Her key areas of expertise are strategy & initiative development, building brands & portfolios, consumer insight and market understanding. Habiba loves reading, the sea, travelling and discovery.
Jeddah, Saudi Arabia
Albena Todorova is currently at the New Bulgarian University in Sofia where an innovative semiotics offer includes courses on advertising & consumer culture. In 2009 she wrote a dissertation on Edgar Allan Poe in popular culture. Albena is now doing PhD research on Poe mythology & symbolism globally from Baudelaire through to Japanese mystery writer Edogawa Rampo, 60s horror movies, Lou Reed, Antony Hegarty, contemporary emo, manga & gaming subcultures and online interest groups.
Oliver Litten is co-owner of Group Red, based in Hamburg and Berlin. A brand strategist, trends and innovation expert he was worked for leading agencies, including Interbrand and Added Value, and his client list includes Virgin, Levis, Apple, Beiersdorf, Pepsico/Lays, Nike, Procter & Gamble, GlaxoWellcome and Unilever. Oliver specializes in facilitating creative workshops and immersion experiences where clients come face to face with opinion formers.