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Who Are We?

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Contributors

Luca Marchetti

Trained at Bologna Communication Sciences Department directed by Umberto Eco. Luca works with diffusion & luxury brands, research institutes & communication agencies. Professor of Semiology of Fashion & Design at the Ecole Nationale Supérieure des Beaux Arts in Lyon, he also teaches at the CELSA (Université de Paris IV, Sorbonne) & the Institut Français de la Mode. A regular contributor on fashion & design to Vogue Italia, Casa Vogue, Lotus International & Domus among others. Luca founded mosign (2006) with Emanuele Quinz for brand consulting and creative direction - www.mosign.fr

Paris, France

Louise Jolly

Based in Brighton and London, Louise works as a freelance semiotics analyst and copywriter. She began her career in 1996 as a trainee copywriter in recruitment advertising, before joining a creative start-up that promised much more fun. While experiencing at first hand the creative-industry boom of the late 90s, Louise also completed a PhD in French studies and taught at London University. It didn’t seem possible to keep up such a happily double existence until she discovered commercial semiotics – enabling her to apply theoretical thinking outside the institutional setting of academia.

Brighton, UK

Tom Lilley

Tom is a qualitative researcher turned brand strategist, with a particular interest in semiotics and co-creation as drivers of innovation. He worked for four years at Synovate, before moving to brand consultancy Sense Worldwide. A qualified sound engineer, Tom also runs an independent record label that revels in blurring the lines between fact and fiction. Tom holds a BA in Modern Languages and Literature from Oxford University.

London, UK