Latest

Ophelia Bears Down on Harvey

Reflections on the shaming of Harvey Weinstein

How Brands Protect Us

How brands in Russia are helping consumers build personal strategies for safety in uncertain times

Keeping the difference

How Desigual remained true to itself by changing

POSTS

DISCIPLINES
Brand Worlds
Contributions From

Contributors

Dimitar Trendafilov

Dimitar has an MA in Business Administration and wrote his dissertation on brand positioning. He is now a PhD student at the New Bulgarian University (NBU) in Sofia, focusing on semiotic tools for research into markets, brands and cultural trend. After working in marketing with various companies Dimitar now teaches marketing and branding, working in the Socio-Semiotic Laboratory at NBU which studies brand awareness, positioning, commercial communication and local consumer behavior.

Sofia, Bulgaria

Jake Pearce

Born in UK & resident in New Zealand, Jake splits his time between NZ, Australia and Europe.
 His obsessions are understanding the future, new stuff and meaningful communication. Two websites reflect Jake's current interests: 

1. Generation C (digital natives) & innovation at www.jakepearce.com 
2. Referral Marketing www.thevillagesq.com 

 Jake worked at Added Value (the first dedicated brand strategy company), moved to Amsterdam to help set up 'consult, specialist marketing arm of Y&R, then to NZ which, with its cultural vibrancy and can do attitude, he sees as a global incubator for innovation. 


Auckland, New Zealand

Brian McIntyre

Brian McIntyre is the owner of Orchard Brand Agency, a planning and insight agency based in Dublin. With a long-held interest in semiotics arising his period as a director of Added Value in London, he is an expert practitioner in consumer and cultural insight, brand positioning and applied innovation. Brian is an avid musician having spent several seasons as a semi-professional opera singer and a passionate writer. His Orchard Blog - 140+ essays at the intersection of marketing and life - insightfully anticipated the triumph of Trump, Macron, Netflix, and holds firm in its prediction that the new shape of Toblerone cannot last.

Dublin,