Sandra is a British Macedonian apprentice in the field of semiotics and cultural insight, fascinated with decoding communication, cultural innovation, identities and intercultural misunderstandings. She has so far completed a dissertation on theatrical performances of Shakespeare in Japan; researched the role of culture in English language teaching and conducted contrastive analysis of the English and Macedonian media discourse. After working for almost a decade in Skopje’s independent alternative radio station Kanal 103 and singing in several indie-pop bands, she moved to the UK where she continues to blog about music, contemporary design, innovation and cultural trends in her tumblr blog Lofidelica.
London, United Kingdom
Director of Design Strategy for a Chicago strategic branding company, Michael uses semiotics in brand development, visual language research & global brand alignment initiatives for some of the US's largest companies. A BA in Anthropology from Rutgers, he worked as a community developer in Zimbabwe then a researcher at UC San Francisco into the physiological effects of multisensory signifiers on cocaine users. After working for Interbrand, Michael earned a Masters in Design Methodology from the Institute of Design in Chicago, closely mentored in semiotics by Duncan Berry, renowned Peircian and expert in neuro-design.
A freelance semiotician and cultural insights expert in San Francisco, Ramona has pinpointed key language and imagery, crafted brand strategy and inspired innovation for established brands in the consumer packaged goods, apparel, technology, spirits and beverages, beauty, healthcare and food categories. Ramona has a Ph.D. from the University of Pennsylvania, with a focus on cultural studies and visual communication. Earlier in her career, she worked as a producer for television, and spent almost ten years as researcher, advertising and brand strategist for a global corporation.
San Francisco, US