Aiyana has 16 years’ experience in the strategic planning function in the advertising industry (at Ogilvy and JWT, and as head of the planning function at Mudra, Bates and Dentsu). Her core strength lies in a consumer-centric approach to brand planning. She has worked with a wide range of global and local brands across product categories. She has also tracked the changing face of the Indian consumer, post liberalisation. She views semiotics as the ‘3D of research’ and has worked as an independent semiotician for several international projects. Art, culture and travel are her passions.
New Delhi, India
Noël is a facilitator and strategic marketer working in both the corporate and not-for-profit worlds. She is a keen follower of cultural change and its impact on how we express ideas and build meaningful relationships. Noël is the Director of her own consultancy, Luminous (www.luminous-ltd.com), serves as a Board Director of The Walden School, and is Co-Founder of Candied Thinking (http://candiedthinking.blogspot.com/), a network of sweet-natured, serious-minded people whose aim is to improve our society through better conversations.
Malex specialises in semiotic thinking & hands-on design to optimise visual communication for brands. A pioneer in this field, she works at Space Doctors on design semiotics projects internationally & across categories. Malex has more than 12 years experience running projects from conceptualisation to actioning design, development and production for digital & printed media. She holds an MA in Design and Branding Strategy from Brunel University, London and a BA in Graphic Design & Visual Communication from Prodiseño, Venezuela's leading design School, where she taught Graphic Design until 2004.