A freelance semiotician and cultural insights expert in San Francisco, Ramona has pinpointed key language and imagery, crafted brand strategy and inspired innovation for established brands in the consumer packaged goods, apparel, technology, spirits and beverages, beauty, healthcare and food categories. Ramona has a Ph.D. from the University of Pennsylvania, with a focus on cultural studies and visual communication. Earlier in her career, she worked as a producer for television, and spent almost ten years as researcher, advertising and brand strategist for a global corporation.
San Francisco, US
Habiba Allarakia has worked since the early 1990s in business and marketing research across diverse markets and categories, with 6 years in Western Europe, Central and Eastern Europe and the Middle East and over a decade in the Arabian Peninsula. Habiba was the first woman to work at Procter & Gamble Saudi Arabia, where she set up the now flourishing women’s office. Her key areas of expertise are strategy & initiative development, building brands & portfolios, consumer insight and market understanding. Habiba loves reading, the sea, travelling and discovery.
Jeddah, Saudi Arabia
Born in UK & resident in New Zealand, Jake splits his time between NZ, Australia and Europe.
His obsessions are understanding the future, new stuff and meaningful communication. Two websites reflect Jake's current interests:
1. Generation C (digital natives) & innovation at www.jakepearce.com
2. Referral Marketing www.thevillagesq.com
Jake worked at Added Value (the first dedicated brand strategy company), moved to Amsterdam to help set up 'consult, specialist marketing arm of Y&R, then to NZ which, with its cultural vibrancy and can do attitude, he sees as a global incubator for innovation.
Auckland, New Zealand