Vladimir founded Labbrand in 2005. He has assisted over 70 brands to understand the Chinese market, identify their positioning, and execute their strategy. For both foreign and domestic companies looking to build a strong brand in China and foreign markets, Vladimir provides actionable insights based on comprehensive brand models and systematic methodologies. Vladimir graduated from Ecole Centrale de Paris as well as Shanghai Jiaotong University. He speaks fluent French, English, Mandarin, Russian and Serbian.
A cultural anthropologist ,with an MA(Distinction) in Visual Culture , John joins Truth from the semiotic specialist agency Space Doctors. He has trawled amongst others the world of pet food, home DIY and fabric conditioners with a semiotic lens. Formerly a sound engineer to the irreproachable Van Morrison and co-designer of ‘Treepee’ , a multi-functional children's toy. John is a member of the newly formed global network of semioticians, Semiotic Thinking Group.
Terry O’Gara is an award winning independent music solutions consultant based in New York City. Of the new paradigm processes he helped develop and champion, Mix magazine wrote, they "may just portend to the future of all music production professionals." Since then, his insight into music and meaning have contributed to the successful delivery of thousands of audio assets for hundreds of brands, including AT&T, Disney, Guinness, HBO, Mastercard, McDonald’s, Nestle’s and Viacom.
New York, USA