Latest

How Brands Protect Us

How brands in Russia are helping consumers build personal strategies for safety in uncertain times

Keeping the difference

How Desigual remained true to itself by changing

Creolised Fashion

Fashion, advertising and creolised cultures. Chanel, ChiChiA, Guinness.

POSTS

DISCIPLINES
Brand Worlds
Contributions From

Contributors

Joshua Glenn

Joshua Glenn, a commercial semiotics veteran with over 15 years' experience in the field, is co-principal of the Boston- and New York-based consultancy Semiovox, and emeritus co-founder (with former colleague Malcolm Evans) of this website, Semionaut. He is editor and author of several books, including SIGNIFICANT OBJECTS, THE IDLER'S GLOSSARY, and the bestselling family activity series UNBORED. More info here.

Boston, USA

Chris Arning

Chris specializes in semiotics and cultural insight. He has 10 years of international experience as a qualitative researcher and semiotician. He has a BA in History, an MA in International Relations and studied semiotics under Professor Marcel Danesi at University of Toronto. As Head of Semiotics at Flamingo Research he designed and led semiotics projects for brands as diverse as Pepsico, Pernod Ricard, O2, Manchester City FC and the World Gold Council. He is the author of two Semiotica papers and two ESOMAR papers and is founder and steward of the Linked In Semiotic Thinking Group.

London, UK

Rebecca Allen

Rebecca is co-founder of FrontierJapan, an independent research and innovation agency based in Yokohama. Hailing from Sydney, Australia she has been in Japan for 15+ years and is fluent in as many aspects of the language and culture as the mind cares to imagine. Her particular areas of expertise are in commercial semiotics, cultural insight and breaking trends, although she also makes a pretty mean sushi roll and is up with the best of them on early 90’s J-pop hits.

Yokohama, Japan