Based in Brighton and London, Louise works as a freelance semiotics analyst and copywriter. She began her career in 1996 as a trainee copywriter in recruitment advertising, before joining a creative start-up that promised much more fun. While experiencing at first hand the creative-industry boom of the late 90s, Louise also completed a PhD in French studies and taught at London University. It didn’t seem possible to keep up such a happily double existence until she discovered commercial semiotics – enabling her to apply theoretical thinking outside the institutional setting of academia.
Alison Bancroft was born in Newcastle upon Tyne and has lived in London and Paris. She has a PhD in Cultural Studies from Queen Mary, University of London, and has taught at the University of London, the University of the Arts, and the Sorbonne. She transitioned out of academic life in 2011 and is now a culture analyst, strategist and forecaster. Her work is multidisciplinary and covers fashion, beauty, lifestyle and design, and she is also a specialist in gender and culture. She writes for various consumer and business websites and speaks regularly at public lectures and commercial presentations and briefings. Her first book, Fashion and Psychoanalysis, was published in 2012.
Terry O’Gara is an award winning independent music solutions consultant based in New York City. Of the new paradigm processes he helped develop and champion, Mix magazine wrote, they "may just portend to the future of all music production professionals." Since then, his insight into music and meaning have contributed to the successful delivery of thousands of audio assets for hundreds of brands, including AT&T, Disney, Guinness, HBO, Mastercard, McDonald’s, Nestle’s and Viacom.
New York, USA