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Contributors

Vladimir Djurovic

Vladimir founded Labbrand in 2005. He has assisted over 70 brands to understand the Chinese market, identify their positioning, and execute their strategy. For both foreign and domestic companies looking to build a strong brand in China and foreign markets, Vladimir provides actionable insights based on comprehensive brand models and systematic methodologies. Vladimir graduated from Ecole Centrale de Paris as well as Shanghai Jiaotong University. He speaks fluent French, English, Mandarin, Russian and Serbian.

Shanghai, China

Jonathan Willett

Freelance researcher and writer who publishes mainly on creative and visual culture. PhD in Art & Design from Nottingham Trent University 2008. Lectures at local universities & colleges in Nottingham and has worked as exhibitions co-ordinator at QUAD Visual Arts and Media Centre, Derby. Current work explores the possibilities of creative ecologies that emphasize a 'materialist semiotic' of non-linguistic entities - materials, objects, behaviours - informed by the philosophy of Gilles Deleuze, Felix Guattari and Manuel De Landa.

Nottingham, UK

Rebecca Allen

Rebecca is co-founder of FrontierJapan, an independent research and innovation agency based in Yokohama. Hailing from Sydney, Australia she has been in Japan for 15+ years and is fluent in as many aspects of the language and culture as the mind cares to imagine. Her particular areas of expertise are in commercial semiotics, cultural insight and breaking trends, although she also makes a pretty mean sushi roll and is up with the best of them on early 90’s J-pop hits.

Yokohama, Japan