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Keeping the difference

How Desigual remained true to itself by changing

Creolised Fashion

Fashion, advertising and creolised cultures. Chanel, ChiChiA, Guinness.

Who Are We?

Kapoor & Sons – significance of the family photograph

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Contributors

Kourosh Newman-Zand

Kourosh is a graduate cultural analyst for Space Doctors. He graduated in Philosophy, Politics and Economics from the University of Warwick focusing on aesthetic theory. Fascinated by the emergent digital landscapes, music and literature, he's committed to translating his passions and research into brand strategy. He draws inspiration from his British grandfather who travelled to Iran in the 1960s to build roads and his Iranian grandfather who resisted the Shah in 1979.

Brighton, UK

Subodh Deshpande

Subodh was fascinated early in life, by creation, by Mad Magazine, by graffiti, by cinema – he wanted to create. He found happiness decoding the meaning of brands as a brand planner in an ad agency. He joined Innate Motion recently to help brands find their human purpose. He loves writing about the world that surrounds and intrigues him. He wishes to someday spend all his time writing about things and phenomena that make him wonder is it just him or do others also see this? He lives in Singapore.

Singapore,

Sophie Gomez

Sophie is a French semiotician and cultural analyst based in London. She studied semiotics and critical theory during her M Res in France and she holds a M Lit in Managing in the Creative Industries from the University of St Andrews in UK. Sophie is curious to understand the dialogue between brands, people, and culture in order to help sharpen strategy and drive innovative thinking.

London, UK