Creolised Fashion

Fashion, advertising and creolised cultures. Chanel, ChiChiA, Guinness.


Who Are We?

Kapoor & Sons – significance of the family photograph

Creme Egg 2

Creme Eggs

… and the Subjectivity of Childishness.New Writers Award winner 2016


Brand Worlds
Contributions From


Rebecca Allen

Rebecca is co-founder of FrontierJapan, an independent research and innovation agency based in Yokohama. Hailing from Sydney, Australia she has been in Japan for 15+ years and is fluent in as many aspects of the language and culture as the mind cares to imagine. Her particular areas of expertise are in commercial semiotics, cultural insight and breaking trends, although she also makes a pretty mean sushi roll and is up with the best of them on early 90’s J-pop hits.

Yokohama, Japan

João Paulo Cavalcanti

João (27) has a degree in Social Communications from PUCRS an is cofounder and VP of BOX 1824 (, the renowned Brazilian consumption and behavior trends research company. BOX is active in emerging markets, such as BRIC and Latin America. João is also partner and cofounder of Brazilian creative hotshop LiveAD ( João also invests in web and technology companies, working on startup projects such as the news search engine and the casual games studio aQuiris (

Sao Paulo, Brasil

Ajitesh Ghose

Ajitesh Ghose was born in 1987 in Vienna, Austria. He received his BSc(Hons) in Psychology from Royal Holloway, University of London and his MA in Cognitive Semiotics from Aarhus University (AU) in Denmark. During his studies he specialised in Neuroeconomics and Quantitative Semiotics. He has research experience in applied semiotics, visual semiotics, computational semiotics, and cognitive semiotics. As part of this he used eye-tracking and functional magnetic resonance imaging (fMRI). He now works as a Research Analyst with Harris Interactive.

London, UK