Charles Leech is a partner at ABM Research (www.abm-research.com). Since his PhD in Applied Semiotics from QUT, he’s been an active commercial semiotician for over 13 years, working on projects for clients from AB-InBev to Nestlé to Unilever. Charles has helped ABM deliver profound, penetrating analyses on everything from tampons in Sao Paolo to light beer in Xiamen. He’s also worked tirelessly on commercial semiotics evangelism to clients, marketing and research organizations, and pretty much anyone else who’ll listen.
Paul Cobley is the author of a number of books, including Introducing Semiotics (illus. by Litza Jansz), the Routledge Companion to Semiotics (Routledge, 2009), and Realism for the 21st Century: A John Deely Reader (University of Scranton Press, 2009). He co-edits two journals, Subject Matters and Social Semiotics, and is associate editor of Cybernetics and Human Knowing. He is the co-series editor (with Kalevi Kull) of Semiotics, Communication and Cognition (Mouton de Gruyter).
Terry O’Gara is an award winning independent music solutions consultant based in New York City. Of the new paradigm processes he helped develop and champion, Mix magazine wrote, they "may just portend to the future of all music production professionals." Since then, his insight into music and meaning have contributed to the successful delivery of thousands of audio assets for hundreds of brands, including AT&T, Disney, Guinness, HBO, Mastercard, McDonald’s, Nestle’s and Viacom.
New York, USA