Alison Bancroft was born in Newcastle upon Tyne and has lived in London and Paris. She has a PhD in Cultural Studies from Queen Mary, University of London, and has taught at the University of London, the University of the Arts, and the Sorbonne. She transitioned out of academic life in 2011 and is now a culture analyst, strategist and forecaster. Her work is multidisciplinary and covers fashion, beauty, lifestyle and design, and she is also a specialist in gender and culture. She writes for various consumer and business websites and speaks regularly at public lectures and commercial presentations and briefings. Her first book, Fashion and Psychoanalysis, was published in 2012.
Oliver Litten is co-owner of Group Red, based in Hamburg and Berlin. A brand strategist, trends and innovation expert he was worked for leading agencies, including Interbrand and Added Value, and his client list includes Virgin, Levis, Apple, Beiersdorf, Pepsico/Lays, Nike, Procter & Gamble, GlaxoWellcome and Unilever. Oliver specializes in facilitating creative workshops and immersion experiences where clients come face to face with opinion formers.
Chris specializes in semiotics and cultural insight. He has 10 years of international experience as a qualitative researcher and semiotician. He has a BA in History, an MA in International Relations and studied semiotics under Professor Marcel Danesi at University of Toronto. As Head of Semiotics at Flamingo Research he designed and led semiotics projects for brands as diverse as Pepsico, Pernod Ricard, O2, Manchester City FC and the World Gold Council. He is the author of two Semiotica papers and two ESOMAR papers and is founder and steward of the Linked In Semiotic Thinking Group.