Heta Trivedi, an Architect by profession and a Bharatanatyam dancer by passion, is currently pursuing her last semester in Masters in Arts Journalism (MAJ) at CEPT University, Ahmedabad. She is currently working on her thesis based on Semiotics and Architecture. The world of semiotics fascinates her and Heta enjoys analyzing different forms of visual art like architecture, advertisements, cinema etc. She was one of the participants covering the 12th International Jazz Festival at Capetown in 2011.
Nick is a writer for branding and design, and one half of creative partnership Asbury & Asbury. Personal projects include Corpoetics, a collection of poems made by rearranging corporate copy; Pentone, the written equivalent of Pantone colour-matching system; and Mr Blog, a blog documenting all the ‘Mr’ shops on UK high streets. Nick was also one of the writers in the original Significant Objects project, conceived by Joshua Glenn and Rob Walker. Nick has a particular interest in brand names, slogans, language and poetry and writes for the design press, including Creative Review.
A qualitative researcher and semiotician, Marina is interested in contemporary Russian culture’s myths and metaphors, She is completing a PhD on the ethical dimension of the language & semiotics of otherness. Inspired by Plato's dialogues and Beckett's plays, Marina dreams of transforming the focus group into a new genre of sociological theatre. By getting rid of the one-way mirror she aims to kill three birds with one stone, achieving the goals of aesthetic pleasure, consumer knowledge and transparency.