Latest

Keeping the difference

How Desigual remained true to itself by changing

Creolised Fashion

Fashion, advertising and creolised cultures. Chanel, ChiChiA, Guinness.

Who Are We?

Kapoor & Sons – significance of the family photograph

POSTS

DISCIPLINES
Brand Worlds
Contributions From

Contributors

Thomas Wendt

Thomas Wendt is currently a digital and user experience strategist in New York City. He has worked and consulted for agencies, startups. and individuals throughout the world. Thomas is interested in how semiotics and consumer culture affect brand strategy, digital anthropology, and customer insights. Find him on Twitter or visit his website to get in touch. twitter.com/#!/thomas_wendt www.surroundingsignifiers.com

New York City,

Caroline Pearce

Caroline is a freelance academic and writer. Her current research focuses on the politics of emotion, analysing the rising political and public interest in happiness. Caroline has a BA in Sociology from the University of Derby and an MA in Sociology from the University of Manchester. Her past research has explored the experience of grief and loss and examined the role of emotions in qualitative research. She’s also worked as a research assistant at Loughborough University undertaking qualitative research into the experience of spinal injury. Caroline writes a blog: https://politicsofthehap.wordpress.com where you can find more of her work.

London, UK

Dimitar Trendafilov

Dimitar has an MA in Business Administration and wrote his dissertation on brand positioning. He is now a PhD student at the New Bulgarian University (NBU) in Sofia, focusing on semiotic tools for research into markets, brands and cultural trend. After working in marketing with various companies Dimitar now teaches marketing and branding, working in the Socio-Semiotic Laboratory at NBU which studies brand awareness, positioning, commercial communication and local consumer behavior.

Sofia, Bulgaria