Martha Arango is a Colombian semiotician based in Sweden. MSc in Communication Sciences specialising in semiotics from the National University of Mexico. Experience working with qualitative research & semiotics in Mexico at INRA and Arango & Asociados. Later in Sweden at Demoskop & TNS-SIFO. Now working as consultant at Arango Semiotics and with Beyond Research. Semiotics projects for global clients including Unilever, Diageo, IKEA, Procter & Gamble. Guest lecturer at the University of Stockholm, Berghs School of Communication and The Royal institute of Technology in Sweden.
Vladimir founded Labbrand in 2005. He has assisted over 70 brands to understand the Chinese market, identify their positioning, and execute their strategy. For both foreign and domestic companies looking to build a strong brand in China and foreign markets, Vladimir provides actionable insights based on comprehensive brand models and systematic methodologies. Vladimir graduated from Ecole Centrale de Paris as well as Shanghai Jiaotong University. He speaks fluent French, English, Mandarin, Russian and Serbian.
Troy Potter is a PhD candidate at Monash University, Australia. His research interests include representations of belonging, gender, sexuality, and disability in children’s and young adult literature.