The Bucket & the Shower

Examining bathing, modernity, heritage and nostalgia in India

Disorderly Design

In praise of local idiosyncrasies – India vs Singapore & global homogeneity

Ophelia Bears Down on Harvey

Reflections on the shaming of Harvey Weinstein


Brand Worlds
Contributions From


Aiyana Gunjan

Aiyana has 16 years’ experience in the strategic planning function in the advertising industry (at Ogilvy and JWT, and as head of the planning function at Mudra, Bates and Dentsu). Her core strength lies in a consumer-centric approach to brand planning. She has worked with a wide range of global and local brands across product categories. She has also tracked the changing face of the Indian consumer, post liberalisation. She views semiotics as the ‘3D of research’ and has worked as an independent semiotician for several international projects. Art, culture and travel are her passions.

New Delhi, India

Arlene Tucker

Arlene Tucker is a Taiwanese American artist. Tucker received her Bachelors of Fine Arts from the Savannah College of Art & Design in Georgia, USA in May 2002. After school, her focus in film and painting led her to the Czech Republic where she worked on film productions and art. A new chapter in NYC found herself developing interactive products at a children’s toy company. Currently, she is working towards a Masters degree in Semiotics at Tartu University in Estonia.

Tartu, Estonia

Gabriela Pedranti

Gabriela Pedranti is a communicator and cultural analyst. She holds a BA in Communications from the University of Buenos Aires, Argentina, and a MA in Contemporary Film and Audiovisual Studies (UPF, Barcelona, Spain). Along with semiotician Ximena Tobi, they own Semiotica Studio. Gabriela was the general coordinator of Semiofest 2013 Barcelona, and currently coordinates the BA Fashion Marketing and Communication at IED Barcelona, validated by the University of Westminster (UK). Since 2016, she's also been a lecturer at UPF.

Barcelona, Spain