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Creativity in Business

Thursday, 2 February 2012

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tags: emergence, europe, fuzzy sets, semiotics, technology

 

Our understanding of innovation and creativity is accelerating in this age of technology and openness. And from a corporate point of view, there is a thirst for answers … what is the “magic formula” of creativity in business? How do we innovate to maximize profit and competitive potential? How do we do so faster and faster? What is the right management model for innovation? How do we stay true to brand while being open to outside ideas and influences (which have been clearly demonstrated as critical triggers to new ways of thinking and doing)?
 
A New York Times recently published article “The Yin and Yang of Corporate Innovation” by Steve Lohr, reminds of the intrinsic link between identity and creative behavior. The Apple model – “more edited, intuitive, top-down” – versus the Google model – speaking to “the power of data-driven decision-making, online experimentation and networked communication.” 
 
Does great innovation come from play or science? And how significant are the “ways of being” of each of these two brands on talent recruitment?
 
Lohr suggests that invariably, these two different creative archetypes will begin to converge and adapt. The question is, where will it go?

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