Director of Leapfrog Strategy Consulting, Hamsini Shivakumar is an accomplished brand strategist, researcher and communications thinker with over two decades of experience. Loves studying human nature, with its myriad nuances and contradictions. Has a particular interest in developing new frameworks for addressing classic and new age branding issues. Published a WPP-Atticus award winning paper on global branding. Is a regular contributor to international and local publications.
With over 20 yrs as a qualitative researcher mining insights for global clients, Piyul feels that she has lived in the eye of a hurricane, in the aftermath of globalization. Fascinated by larger changes in the Indian social fabric, she is now a doctoral student at IIT Bombay, studying ‘the decline of a city and its impact on women’. She also continues to enjoy working on projects for clients who are passionate about making the world a better place.
Ukrainian-born researcher with academic interests in semiotics, history and culture studies. BA & MA in History, MA in Semiotics. Has worked in Ukraine, US, UK, Hungary and Estonia. Enjoys travel and exploring new places which led to creating travel information website – now 5 years of helpingonline fellow travelers in find optimal travel solutions (timetables, best fares, sightseeing suggestions).
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