FRONT PAGE / POSTS
The Sociability of Colour
by Lucia Neva| London, UK
Friday, 26 November 2010
tags: art & design, emergence, europe, experts & agencies
The way colour theory is taught is rapidly evolving. I remember the long and lonely nights I spent, years ago while studying graphic design, painting hundreds of colour wheels. My professors believed that the only way to learn the basic principles of colour theory was by doing such paintings until you got all the colours right. These practices are long gone, thanks to the emergence of online applications that not only discuss and analyse basic notions and expressions in colour theory, but also fledgling designers learn, create and apply colour principles to real projects.
One of the applications that is changing the way we engage with colour is Kuler, a free web-hosted programme designed by Adobe, which is all about integration of colour theory and its application to individual projects. Kuler is designed for experimenting, creating and sharing colour palettes based on predefined colour parameters by using an interactive colour wheel. Some might argue that similar applications have been around for quite a while, but Kuler is unique in its aim to popularize the mechanics of colour, by clearly visualising how it works and adding social features that allow users browse and rate other people’s palettes. It is like iTunes or Flickr but with colour. The user-friendly interface makes colour accessible to non-design experts, which helps to build a more sociable use of colour. Without a doubt, learning and applying colour theories via Kuler is a far more inviting and sociable experience than drawing innumerable colour palettes by hand.
The idea of a community based around colour is nothing new. ColourLovers was one of the first communities to be built around the idea of colour and pattern sharing. What differentiates Kuler from such communities is the way in which it puts the individual at the centre of a social experience. Kuler's interface and language — “my Kuler”, “my value” — invites active involvement, by creating a sense of belonging via personal contribution to the colour community. Kuler is also getting into the trends space, not only by the multiple associations suggested by its name but by adding simple interactive features that help users visualise what is going on globally with colour. When you get non-experts experimenting and socialising with colour, the potential for following and spreading colour trends across the world becomes a real transformation in how we engage with colour. Kuler’s interface makes invisible cultural dynamics of meaning and representation of colour visible, by opening up the ability to track colour trends, building a more precise point of view about design now, and bringing insights for future designs.
What attracts me to Kuler is not only what it does as a tool, but the thinking behind what people are doing with it, what people are getting from it, how people interact with it, and most importantly, what matters to people who use it. Kuler is opening new discussions around the theorisation and application of colour, exploring the visualisation of how people are expressing themselves through colour, and making colour schemes social. This application is opening a new path in the creation of contemporary politics of mapping and visualisation of colour experiences in a globalized world.
If Kuler wants to take the concept of community a step further, it might need to face the visual challenges of dealing with ambiguity, otherness and multi-dimensionality of the colour experience. Until then, Kuler is pioneering new paradigms in visual culture representation, and bringing the world of design and appreciation of colour closer to the non-experts.