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From Cosmos Magazine
Tuesday, 20 July 2010
Linked by Jake Pearce
tags: australasia, consumer culture, emergence, global vectors, making sense, semiotics, technology
Cleaner, greener nuclear energy is an emergent theme in the context of growing carbon and climate change awareness. This 2007 article from Australia's "science of everything" site Cosmos looks at thorium reactor technology. Thorium is safer than uranium and an abundant natural resource producing no byproducts than can be reprocessed into weapons-grade material. The visual interpretation of the nuclear hazard sign here is a semiotic tour de force. Eco-chic, greenwash self-ironizing nuclear kitsch (or all these simultaneously)? You don't know whether to stroke it, eat it or give it a round of applause.