FRONT PAGE / POSTS
by Chris Arning| London, UK
Monday, 16 April 2012
tags: consumer culture, europe, experts & agencies, global/local, network, semiotics
The inaugural Semiofest will be taking place on 25th and 26th May in Westbourne Studios London; it is being organized on a shoestring budget and has been variously billed as an experimental learning event, symposium, swap meet for semioticians.
I believe that Semiofest, “a celebration of semiotic thinking”, is not a radical idea, it is simply an idea whose time has come…The key to this from my perspective is to have an informal space to share and celebrate semiotic thinking. My observation would be that not only does commercial semiotics have no formal representation but that there is a gap between applied marketing semiotics which is usually hidden and proprietary and academic semiotics which in print and at a conference is usually geared towards rehearsing the validity of a theory and name checking hallowed academic authorities.
Semiofest is first of all created to fill this gap, to give a formal space to commercial applied semiotics across the gamut of its applications from design to social media.
The ethos behind Semiofest is essentially the same as that behind the Semiotic Thinking Group on Linked In. the STG was launched with no fanfare and a rather dodgy logo in March 2010. From inauspicious beginnings it has since grown to a group of over 1200 members hosting lively debates on the meaning of Britishness, the latest Cadbury’s ad, the difference between premium and luxury codes, online social networks and hidden signs on Facebook. It is a group comprised of an eclectic cohort of market researchers, academics, brand consultants, students and hobbyists.
The Semiotic Thinking Group was set up to share idea about semiotics, to network and start to build a bit of esprit de corps amongst semiotics practitioners. The most common posts seem to be aimed at debating ideas, sourcing strategic partners in obscure markets and posting content, either texts or blog posts for comment. Several practitioners have messaged me privately to praise the quality of conversations on the STG and to say that it is the most zestful and exciting group they belong to.
The germ of Semiofest was planted when a Canadian collaborator Charles Leech mailed me to say that he felt that his semiotic arsenal needed updating, that he did not know where to go to feed his mind and why didn’t we do some kind of meet up. I agreed it was a natural progression to create a physical manifestation of a successful online community. I was volunteered help by an informal organizing committee of collaborators from LinkedIn: primarily Hamsini Shivakumar, Lucia Neva, Kishore Budha and Sandra Mardin. We posted a short announcement of intention with invitation to express interest back in June 2011 and we got an immediate and enthusiastic response. We quickly received up to 70 ticket purchases on Event Brite and then set up the website and have been receiving bookings since over Paypal.
\At the time of writing we have over 20 presentations planned – one being done remotely from Singapore, as well as over 50 tickets sold for the event. We have participants coming in from Brazil, Japan, Estonia, Australia, North America and all over Europe. Presentations are varied and represent the cutting edge of the field. They are on topics from text mining to design rhetoric to advertising to the semantic web. We have two keynote speakers, a co-creation slot and even some semiotic art.
The other important facet is the educational halo that the event will hopefully create.
We plan to post up presentations and disseminate learning post event through the semiofest.com site. Inaugural Semiofest in London 2012 is an experimental event. We do not know how it will end up going but we are confident that it will give those attending a chance to enrich their perspectives, network and to enjoy a fun event.
We have planned for it to be a convivial event with a Cultural Programme in the evening and hopefully the London weather will deliver balmy summer evenings.
We still have a few tickets left so if the above sounds of interest you should quickly go to semiofest.com, go to Payment page and claim your ticket to this special event.