FRONT PAGE / POSTS
Sunday, 29 August 2010
Linked by Louise Jolly
tags: americas, clients & brands, emergence, technology
'Unboxing' is a viral marketing genre in which technology fans are shown taking products out of their packaging, commenting on each component as they go. There are thousands of 'unboxing' videos on youtube – all illustrating a strange cocktail of themes: the fetishism of unwrapping, the complex ethics of the gift, and the procured immediacy of the 'raw reaction'.