With over 20 yrs as a qualitative researcher mining insights for global clients, Piyul feels that she has lived in the eye of a hurricane, in the aftermath of globalization. Fascinated by larger changes in the Indian social fabric, she is now a doctoral student at IIT Bombay, studying ‘the decline of a city and its impact on women’. She also continues to enjoy working on projects for clients who are passionate about making the world a better place.
Mumbai, India
Sandra is a British Macedonian apprentice in the field of semiotics and cultural insight, fascinated with decoding communication, cultural innovation, identities and intercultural misunderstandings. She has so far completed a dissertation on theatrical performances of Shakespeare in Japan; researched the role of culture in English language teaching and conducted contrastive analysis of the English and Macedonian media discourse. After working for almost a decade in Skopje’s independent alternative radio station Kanal 103 and singing in several indie-pop bands, she moved to the UK where she continues to blog about music, contemporary design, innovation and cultural trends in her tumblr blog Lofidelica.
London, United Kingdom
Marc Dimitrov is an insight development expert with a particular interest in semiotics, cultural theory and social anthropology. He honed his cross-cultural skills through extensive experience in international research for brands of note. Having lead multiple global projects, primarily in consumer healthcare, Marc’s experience combines category understanding, brand positioning and comms development. Originally from the land of roses (Bulgaria), Marc now lives in Manchester, UK and works for award-winning consumer insight agency Join the Dots.
Manchester, UK