Latest

Biophilic Design

Codes of the RHS Chelsea Flower Show 2018

The Bucket & the Shower

Examining bathing, modernity, heritage and nostalgia in India

Disorderly Design

In praise of local idiosyncrasies – India vs Singapore & global homogeneity

POSTS

DISCIPLINES
Brand Worlds
Contributions From

BROWSE

Previous Previous

Contributors

Tim Spencer

Tim Spencer spent fifteen years in brand building for business, retail, fashion, and music, then five as an illustrator whilst starting a family. He joined a semiotics consultancy early 2010. Notable achievements; D&AD Silver nomination for hand drawn typography campaign (Paul Smith’s R.Newbold brand c1994); Global restructure of Caterpillar's brand licensing through self-authored workshop series; Re-branded UK's PrudentialPLC; Creative direction (and illustration) of the commercial launch of Scissor Sisters; hundreds of illustrations for BBC Top Gear; and two daughters.

Brighton, UK

Ramona Lyons

A freelance semiotician and cultural insights expert in San Francisco, Ramona has pinpointed key language and imagery, crafted brand strategy and inspired innovation for established brands in the consumer packaged goods, apparel, technology, spirits and beverages, beauty, healthcare and food categories. Ramona has a Ph.D. from the University of Pennsylvania, with a focus on cultural studies and visual communication. Earlier in her career, she worked as a producer for television, and spent almost ten years as researcher, advertising and brand strategist for a global corporation.

San Francisco, US

Vladimir Djurovic

Vladimir founded Labbrand in 2005. He has assisted over 70 brands to understand the Chinese market, identify their positioning, and execute their strategy. For both foreign and domestic companies looking to build a strong brand in China and foreign markets, Vladimir provides actionable insights based on comprehensive brand models and systematic methodologies. Vladimir graduated from Ecole Centrale de Paris as well as Shanghai Jiaotong University. He speaks fluent French, English, Mandarin, Russian and Serbian.

Shanghai, China

BROWSE

Previous Previous