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Biophilic Design

Codes of the RHS Chelsea Flower Show 2018

The Bucket & the Shower

Examining bathing, modernity, heritage and nostalgia in India

Disorderly Design

In praise of local idiosyncrasies – India vs Singapore & global homogeneity

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Ramona Lyons

A freelance semiotician and cultural insights expert in San Francisco, Ramona has pinpointed key language and imagery, crafted brand strategy and inspired innovation for established brands in the consumer packaged goods, apparel, technology, spirits and beverages, beauty, healthcare and food categories. Ramona has a Ph.D. from the University of Pennsylvania, with a focus on cultural studies and visual communication. Earlier in her career, she worked as a producer for television, and spent almost ten years as researcher, advertising and brand strategist for a global corporation.

San Francisco, US

Vivian Shi

Vivian Shi is Director of Insight at Wisdom Asia-Rising Sun Marketing & Research Consulting in Shanghai, China. She has extensive experience in the area of applied semiotics and cultural analysis, tracking cultural trends in China and analysing advertising, packaging and digital communications across a wide range of categories. Vivian combines her semiotic interests with direct day to day work with consumers.

Shanghai, China

Matthew Campanella

Matthew Campanella is a bohemian, writer and educator and living in northern Italy. He recently settled down long enough to complete a Master's in Semiotics from the University of Tartu, specializing in tourism and the cognition of place. Matthew hopes to expand his academic interests into other fields, notably the Semiotics of genre fiction. He is currently a teacher in Udine.

Udine, Italy

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