With over 20 yrs as a qualitative researcher mining insights for global clients, Piyul feels that she has lived in the eye of a hurricane, in the aftermath of globalization. Fascinated by larger changes in the Indian social fabric, she is now a doctoral student at IIT Bombay, studying ‘the decline of a city and its impact on women’. She also continues to enjoy working on projects for clients who are passionate about making the world a better place.
Mumbai, India
Martha Arango is a Colombian semiotician based in Sweden. MSc in Communication Sciences specialising in semiotics from the National University of Mexico. Experience working with qualitative research & semiotics in Mexico at INRA and Arango & Asociados. Later in Sweden at Demoskop & TNS-SIFO. Now working as consultant at Arango Semiotics and with Beyond Research. Semiotics projects for global clients including Unilever, Diageo, IKEA, Procter & Gamble. Guest lecturer at the University of Stockholm, Berghs School of Communication and The Royal institute of Technology in Sweden.
Stockholm, Sweden
Jo Peters is a Planning Director at media agency, Carat, in London where she works on campaigns for international clients including adidas, Swatch and Philips. Jo has worked with media and brands for 20 years. Her career highlights include commissioning her filmmaking heroes to work for Sony, organizing a world tour of clubs with Levi’s and i-D magazine and, as The Scout at WPP’s Mindshare, running an international community identifying emerging cultural trends.
Brighton, UK