FRONT PAGE / POSTS
Diversity Act IV
by Malcolm Evans| Brighton, UK
Friday, 4 April 2014
tags: consumer culture, culture, europe, global/local, making sense, semiotics, sequencing, socioeconomics
“And Ezra Pound and T.S. Eliot
Fighting in the captain’s tower
While calypso singers laugh at at them
And fishermen hold flowers”
(Bob Dylan, Desolation Row)
My three earlier Semionaut posts on Diversity were preparatory work for an article on “Diversity, Culture and Semiotics” subsequently published in the online version of ESOMAR’s Research World journal, which I link here as part 4.
That piece includes a number of case studies first published in articles written with Michael Harvey, Hamsini Shivakumar, Katja Maggio-Muller and Marina Anderson and referenced in the bibliography. It also gave me the opportunity to acknowledge two decades of inspiration working in proximity to Steve Seth, who I first met at what was then known as The Added Value Company where we shared an office resembling a converted broom cupboard (‘converted’ in this instance being something of an exaggeration). My draft referred to Steve as ‘il miglior fabbro’, T.S. Eliot’s dedication to Ezra Pound in The Waste Land. I removed this in case anyone took my literary pretentiousness at face value rather than ironically. Also because mentioning the anti-Semite Eliot and fascist Pound in a paper on diversity would be a bit like mentioning Baudelaire in the context of wellness-related consumer lifestyles or Toulouse Lautrec in relation to basketball.
Please don’t take that last remark as being in any way heightist – there is no such intention behind it. The only slight prejudice I’m feeling today (writing this in Spring at a cafe in Montmartre) is against the marginally shabby yet vaguely dandified French male of a certain age, the would-be flâneur, who still looks as if he left the house this morning dressed by a doting but mildly inebriated mother. His authentically bohemian equivalent in Prague, with leather hat, waistcoat and pony tail, looks infinitely more robust and credible. You know what I’m talking about.
We already have some fascinating inputs for the impending co-created Act V of this sequence which will inspire a paper at the Shanghai Semiofest in May 2014. Please keep them coming by email to editorial@semionaut.net Here again is the briefing.
The acknowledgment I finally arrived at for Steve Seth was friend in diversity and true global soul – The Global Soul, by Pico Iyer, still being one of the best introductions I know to the interplay of human commonality and all sorts of diversity today.
© Malcolm Evans 2014
