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Double Exposure
Saturday, 26 June 2010
Linked by Joshua Glenn
tags: americas, categories, consumer culture, culture, emergence
Middlebrow Enlightenment. Analysis of a Sun Chips print ad from U.S. showing how the ideal American woman is in search of a contemporary middlebrow version of enlightenment characterised by a clear un-anxious head, healthy heart, toned legs, tight abs and pretty toes. How to "live brightly" according to a media version (Oprah, Eckhart Tolle) characterised here by cultural commentator Joshua Glenn. 2009 Hilobrow blogspot.
16 August 2010 at 5:19 pm
Louise says:
I like the fact that the woman in the wine ad takes a minute to ‘breathe’ and to ‘remember that she’s alive’. The demands of existence!