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iLOHAS
From Japan Trends
Sunday, 29 August 2010
Linked by Rebecca Allen
tags: art & design, asia, clients & brands, consumer culture, emergence, global/local, technology
Linking the iEverything phenomenon to LOHAS (Lifestyle of Health and Sustainability) here's a packaging innovation already adopted by Coca Cola in Japan. This is said to use 40% less plastic than other PET bottles. The iLOHAS bottle, brought to us by japantrends.com
4 September 2010 at 12:58 pm
Louise says:
There definitely seems to be an interest in evanescence and tracelessness in products and packaging at the moment – fantasies of complete dematerialisation in which no residue (=guilt/karma) of consumption is left, especially after the BP oil slick has come to signify the residue of all residues.