Hyaesook works for Korean design and culture magazine 'Cabinet' as a London coordinator & Editor. She worked for 8 years as a designer at a design museum in Seoul, Korea. Hyaesook is interested in space 'imaging' and 'language’ as a research tool to understand tacit consensus. She is personally looking into the potential of design along with thoughtful design thinking to help create increasingly positive futures. She is also a co-facilitator of the Metadesigners Open Network.
Hyaesook studied on the visionary Design Futures MA at Goldsmiths College, University of London.
London, UK
Based in Brighton and London, Louise works as a freelance semiotics analyst and copywriter. She began her career in 1996 as a trainee copywriter in recruitment advertising, before joining a creative start-up that promised much more fun. While experiencing at first hand the creative-industry boom of the late 90s, Louise also completed a PhD in French studies and taught at London University. It didn’t seem possible to keep up such a happily double existence until she discovered commercial semiotics – enabling her to apply theoretical thinking outside the institutional setting of academia.
Brighton, UK
Marc Dimitrov is an insight development expert with a particular interest in semiotics, cultural theory and social anthropology. He honed his cross-cultural skills through extensive experience in international research for brands of note. Having lead multiple global projects, primarily in consumer healthcare, Marc’s experience combines category understanding, brand positioning and comms development. Originally from the land of roses (Bulgaria), Marc now lives in Manchester, UK and works for award-winning consumer insight agency Join the Dots.
Manchester, UK