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How Brands Protect Us

How brands in Russia are helping consumers build personal strategies for safety in uncertain times

Keeping the difference

How Desigual remained true to itself by changing

Creolised Fashion

Fashion, advertising and creolised cultures. Chanel, ChiChiA, Guinness.

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Contributors

Aiyana Gunjan

Aiyana has 16 years’ experience in the strategic planning function in the advertising industry (at Ogilvy and JWT, and as head of the planning function at Mudra, Bates and Dentsu). Her core strength lies in a consumer-centric approach to brand planning. She has worked with a wide range of global and local brands across product categories. She has also tracked the changing face of the Indian consumer, post liberalisation. She views semiotics as the ‘3D of research’ and has worked as an independent semiotician for several international projects. Art, culture and travel are her passions.

New Delhi, India

Jeff Thompson

Jeff Thompson is a nonverbal communication specialist and is currently conducting research on nonverbal communication towards a PhD at Griffith University Law School. Jeff is also a New York City Police Department (NYPD) detective as well as an internationally certified mediator. Read more on Jeff’s research at www.NonverbalPhD.com and his mediation work at www.EnjoyMediation.com. Additionally, you can follow him on twitter: @NonverbalPhD.

NYC/Brisbane, USA/Australia

João Paulo Cavalcanti

João (27) has a degree in Social Communications from PUCRS an is cofounder and VP of BOX 1824 (www.box1824.com), the renowned Brazilian consumption and behavior trends research company. BOX is active in emerging markets, such as BRIC and Latin America. João is also partner and cofounder of Brazilian creative hotshop LiveAD (www.livead.com.br). João also invests in web and technology companies, working on startup projects such as the news search engine www.Busk.com and the casual games studio aQuiris (www.aquiris.com.br).

Sao Paulo, Brasil