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Contributors

Cathy Maisano

Cathy Maisano is a cultural and behavioural researcher, specialising in ethnography and semiotics. She has run her own freelance business called Cradle-Research in the UK where she has lived for ten and a half years. Now on her first ever ‘gap year’, she and her family have returned to Australia. ‘Getting under the skin of Down Under will be my daily pleasure!’

Sydney, Australia

Piyul Mukherjee

With over 20 yrs as a qualitative researcher mining insights for global clients, Piyul feels that she has lived in the eye of a hurricane, in the aftermath of globalization. Fascinated by larger changes in the Indian social fabric, she is now a doctoral student at IIT Bombay, studying ‘the decline of a city and its impact on women’. She also continues to enjoy working on projects for clients who are passionate about making the world a better place.

Mumbai, India

Vladimir Djurovic

Vladimir founded Labbrand in 2005. He has assisted over 70 brands to understand the Chinese market, identify their positioning, and execute their strategy. For both foreign and domestic companies looking to build a strong brand in China and foreign markets, Vladimir provides actionable insights based on comprehensive brand models and systematic methodologies. Vladimir graduated from Ecole Centrale de Paris as well as Shanghai Jiaotong University. He speaks fluent French, English, Mandarin, Russian and Serbian.

Shanghai, China