Based in Brighton and London, Louise works as a freelance semiotics analyst and copywriter. She began her career in 1996 as a trainee copywriter in recruitment advertising, before joining a creative start-up that promised much more fun. While experiencing at first hand the creative-industry boom of the late 90s, Louise also completed a PhD in French studies and taught at London University. It didn’t seem possible to keep up such a happily double existence until she discovered commercial semiotics – enabling her to apply theoretical thinking outside the institutional setting of academia.
Tim Spencer spent fifteen years in brand building for business, retail, fashion, and music, then five as an illustrator whilst starting a family. He joined a semiotics consultancy early 2010.
Notable achievements; D&AD Silver nomination for hand drawn typography campaign (Paul Smith’s R.Newbold brand c1994); Global restructure of Caterpillar's brand licensing through self-authored workshop series; Re-branded UK's PrudentialPLC; Creative direction (and illustration) of the commercial launch of Scissor Sisters; hundreds of illustrations for BBC Top Gear; and two daughters.
Chris specializes in semiotics and cultural insight. He has 10 years of international experience as a qualitative researcher and semiotician. He has a BA in History, an MA in International Relations and studied semiotics under Professor Marcel Danesi at University of Toronto. As Head of Semiotics at Flamingo Research he designed and led semiotics projects for brands as diverse as Pepsico, Pernod Ricard, O2, Manchester City FC and the World Gold Council. He is the author of two Semiotica papers and two ESOMAR papers and is founder and steward of the Linked In Semiotic Thinking Group.