Nick is a writer for branding and design, and one half of creative partnership Asbury & Asbury. Personal projects include Corpoetics, a collection of poems made by rearranging corporate copy; Pentone, the written equivalent of Pantone colour-matching system; and Mr Blog, a blog documenting all the ‘Mr’ shops on UK high streets. Nick was also one of the writers in the original Significant Objects project, conceived by Joshua Glenn and Rob Walker. Nick has a particular interest in brand names, slogans, language and poetry and writes for the design press, including Creative Review.
Dimitar has an MA in Business Administration and wrote his dissertation on brand positioning. He is now a PhD student at the New Bulgarian University (NBU) in Sofia, focusing on semiotic tools for research into markets, brands and cultural trend. After working in marketing with various companies Dimitar now teaches marketing and branding, working in the Socio-Semiotic Laboratory at NBU which studies brand awareness, positioning, commercial communication and local consumer behavior.
Terry O’Gara is an award winning independent music solutions consultant based in New York City. Of the new paradigm processes he helped develop and champion, Mix magazine wrote, they "may just portend to the future of all music production professionals." Since then, his insight into music and meaning have contributed to the successful delivery of thousands of audio assets for hundreds of brands, including AT&T, Disney, Guinness, HBO, Mastercard, McDonald’s, Nestle’s and Viacom.
New York, USA