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Keeping the difference

How Desigual remained true to itself by changing

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Fashion, advertising and creolised cultures. Chanel, ChiChiA, Guinness.

Who Are We?

Kapoor & Sons – significance of the family photograph

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Gabriela Pedranti

Gabriela Pedranti is a communicator and cultural analyst. She holds a BA in Communications from the University of Buenos Aires, Argentina, and a MA in Contemporary Film and Audiovisual Studies (UPF, Barcelona, Spain). Along with semiotician Ximena Tobi, they own Semiotica Studio. Gabriela was the general coordinator of Semiofest 2013 Barcelona, and currently coordinates the BA Fashion Marketing and Communication at IED Barcelona, validated by the University of Westminster (UK). Since 2016, she's also been a lecturer at UPF.

Barcelona, Spain

Lucia Neva

A founding partner of Visual Signo, Lucia is a graphic designer and anthropologist with deep expertise in the use and exploration of methodologies for the analysis of the visual through design principles and anthropological thinking. She has more than 10 years of experience as a graphic designer, semiotician, and researcher delivering cultural and design insight, semiotic strategies and research for companies in a wide range of sectors. Lucia has worked as a professor, researcher for research and marketing strategies agencies, semiotician, and independent graphic design consultant.

London, UK

Heta Trivedi

Heta Trivedi, an Architect by profession and a Bharatanatyam dancer by passion, is currently pursuing her last semester in Masters in Arts Journalism (MAJ) at CEPT University, Ahmedabad. She is currently working on her thesis based on Semiotics and Architecture. The world of semiotics fascinates her and Heta enjoys analyzing different forms of visual art like architecture, advertisements, cinema etc. She was one of the participants covering the 12th International Jazz Festival at Capetown in 2011.

Ahmedabad, India