Director of Design Strategy for a Chicago strategic branding company, Michael uses semiotics in brand development, visual language research & global brand alignment initiatives for some of the US's largest companies. A BA in Anthropology from Rutgers, he worked as a community developer in Zimbabwe then a researcher at UC San Francisco into the physiological effects of multisensory signifiers on cocaine users. After working for Interbrand, Michael earned a Masters in Design Methodology from the Institute of Design in Chicago, closely mentored in semiotics by Duncan Berry, renowned Peircian and expert in neuro-design.
A freelance semiotician and cultural insights expert in San Francisco, Ramona has pinpointed key language and imagery, crafted brand strategy and inspired innovation for established brands in the consumer packaged goods, apparel, technology, spirits and beverages, beauty, healthcare and food categories. Ramona has a Ph.D. from the University of Pennsylvania, with a focus on cultural studies and visual communication. Earlier in her career, she worked as a producer for television, and spent almost ten years as researcher, advertising and brand strategist for a global corporation.
San Francisco, US
Ajitesh Ghose was born in 1987 in Vienna, Austria. He received his BSc(Hons) in Psychology from Royal Holloway, University of London and his MA in Cognitive Semiotics from Aarhus University (AU) in Denmark. During his studies he specialised in Neuroeconomics and Quantitative Semiotics. He has research experience in applied semiotics, visual semiotics, computational semiotics, and cognitive semiotics. As part of this he used eye-tracking and functional magnetic resonance imaging (fMRI). He now works as a Research Analyst with Harris Interactive.