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Keeping the difference

How Desigual remained true to itself by changing

Creolised Fashion

Fashion, advertising and creolised cultures. Chanel, ChiChiA, Guinness.

Who Are We?

Kapoor & Sons – significance of the family photograph

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Contributors

Rob Engels

Rob is Director of Cultural Insights at Fiftyfive5, a research consultancy based in Sydney. After completing a vaccinology PhD at Oxford uni, Rob transitioned to branding and strategy in London. His research has swept him from the living rooms of middle England to the wild spaces of sunburnt country. Wielding a semiotic scalpel, he’s unravelled the fabric of consumer, culture and brand, unlocking growth strategies for a cupboard full of household names. On his days off, he draws mermaids with his daughter and makes Jamie’s 15 minute meals in 150 minutes.

Sydney, Australia

Piyul Mukherjee

With over 20 yrs as a qualitative researcher mining insights for global clients, Piyul feels that she has lived in the eye of a hurricane, in the aftermath of globalization. Fascinated by larger changes in the Indian social fabric, she is now a doctoral student at IIT Bombay, studying ‘the decline of a city and its impact on women’. She also continues to enjoy working on projects for clients who are passionate about making the world a better place.

Mumbai, India

Hamsini Shivakumar

Director of Leapfrog Strategy Consulting, Hamsini Shivakumar is an accomplished brand strategist, researcher and communications thinker with over two decades of experience. Loves studying human nature, with its myriad nuances and contradictions. Has a particular interest in developing new frameworks for addressing classic and new age branding issues. Published a WPP-Atticus award winning paper on global branding. Is a regular contributor to international and local publications.

New Delhi, India