Habiba Allarakia has worked since the early 1990s in business and marketing research across diverse markets and categories, with 6 years in Western Europe, Central and Eastern Europe and the Middle East and over a decade in the Arabian Peninsula. Habiba was the first woman to work at Procter & Gamble Saudi Arabia, where she set up the now flourishing women’s office. Her key areas of expertise are strategy & initiative development, building brands & portfolios, consumer insight and market understanding. Habiba loves reading, the sea, travelling and discovery.
Jeddah, Saudi Arabia
Paul Cobley is the author of a number of books, including Introducing Semiotics (illus. by Litza Jansz), the Routledge Companion to Semiotics (Routledge, 2009), and Realism for the 21st Century: A John Deely Reader (University of Scranton Press, 2009). He co-edits two journals, Subject Matters and Social Semiotics, and is associate editor of Cybernetics and Human Knowing. He is the co-series editor (with Kalevi Kull) of Semiotics, Communication and Cognition (Mouton de Gruyter).
Oliver Litten is co-owner of Group Red, based in Hamburg and Berlin. A brand strategist, trends and innovation expert he was worked for leading agencies, including Interbrand and Added Value, and his client list includes Virgin, Levis, Apple, Beiersdorf, Pepsico/Lays, Nike, Procter & Gamble, GlaxoWellcome and Unilever. Oliver specializes in facilitating creative workshops and immersion experiences where clients come face to face with opinion formers.