A freelance semiotician and cultural insights expert in San Francisco, Ramona has pinpointed key language and imagery, crafted brand strategy and inspired innovation for established brands in the consumer packaged goods, apparel, technology, spirits and beverages, beauty, healthcare and food categories. Ramona has a Ph.D. from the University of Pennsylvania, with a focus on cultural studies and visual communication. Earlier in her career, she worked as a producer for television, and spent almost ten years as researcher, advertising and brand strategist for a global corporation.
San Francisco, US
Sandra is a British Macedonian apprentice in the field of semiotics and cultural insight, fascinated with decoding communication, cultural innovation, identities and intercultural misunderstandings. She has so far completed a dissertation on theatrical performances of Shakespeare in Japan; researched the role of culture in English language teaching and conducted contrastive analysis of the English and Macedonian media discourse. After working for almost a decade in Skopje’s independent alternative radio station Kanal 103 and singing in several indie-pop bands, she moved to the UK where she continues to blog about music, contemporary design, innovation and cultural trends in her tumblr blog Lofidelica.
London, United Kingdom
Kathryn was born in 1979 in Toronto, the daughter of a hotelier. She has worked as a writer & broadcaster for a decade. She was founding producer of top-rated CBC national radio program Q. Her print journalism has appeared in the Guardian UK, the Globe & Mail, the Toronto Star, the National Post, the Walrus, Salon.com and Nerve.com, among others. Kathryn's first book, Corked, was a finalist for the Stephen Leacock Memorial Medal for Humour Writing, Canada's top humour writing prize. She currently lives in Los Angeles with her boyfriend and her existential dread.