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How Brands Protect Us

How brands in Russia are helping consumers build personal strategies for safety in uncertain times

Keeping the difference

How Desigual remained true to itself by changing

Creolised Fashion

Fashion, advertising and creolised cultures. Chanel, ChiChiA, Guinness.

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Contributors

Taras Boyko

Ukrainian-born researcher with academic interests in semiotics, history and culture studies. BA & MA in History, MA in Semiotics. Has worked in Ukraine, US, UK, Hungary and Estonia. Enjoys travel and exploring new places which led to creating travel information website – now 5 years of helpingonline fellow travelers in find optimal travel solutions (timetables, best fares, sightseeing suggestions).

Tartu, Estonia

Dan Holliday

Dan set up creative practice Not Actual Size back in 2007. The earlier part of his career included a stint as Head of PR at Sony Interactive Europe where he handled the Playstation launch, and 5 years as a board director at the global PR giant Hill & Knowlton where he ran the global Adidas, Carlsberg and Gillette business. He is also a regular speaker and judge on award juries for both the advertising and PR industries (including D&AD, and PR Week).

London, UK

Thomas Wendt

Thomas Wendt is currently a digital and user experience strategist in New York City. He has worked and consulted for agencies, startups. and individuals throughout the world. Thomas is interested in how semiotics and consumer culture affect brand strategy, digital anthropology, and customer insights. Find him on Twitter or visit his website to get in touch. twitter.com/#!/thomas_wendt www.surroundingsignifiers.com

New York City,