A freelance semiotician and cultural insights expert in San Francisco, Ramona has pinpointed key language and imagery, crafted brand strategy and inspired innovation for established brands in the consumer packaged goods, apparel, technology, spirits and beverages, beauty, healthcare and food categories. Ramona has a Ph.D. from the University of Pennsylvania, with a focus on cultural studies and visual communication. Earlier in her career, she worked as a producer for television, and spent almost ten years as researcher, advertising and brand strategist for a global corporation.
Mark Irving is a writer and critical analyst. He works with clients on articulating mission, organisational story, spatial narratives, and audience engagement across different media. He is expert in handling editorial content, tone-of-voice and visual culture. He lectures in cultural theory at Central Saint Martins College of Art & Design and the London College of Communication. Mark has been an arts journalist writing on the visual arts, design & architecture for the leading UK newspapers since 1994. He has scripted and presented arts television documentaries and is an author.
Subodh was fascinated early in life, by creation, by Mad Magazine, by graffiti, by cinema – he wanted to create. He found happiness decoding the meaning of brands as a brand planner in an ad agency. He joined Innate Motion recently to help brands find their human purpose. He loves writing about the world that surrounds and intrigues him. He wishes to someday spend all his time writing about things and phenomena that make him wonder is it just him or do others also see this? He lives in Singapore.
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