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Keeping the difference

How Desigual remained true to itself by changing

Creolised Fashion

Fashion, advertising and creolised cultures. Chanel, ChiChiA, Guinness.

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Kapoor & Sons – significance of the family photograph

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Gareth Lewis

Gareth Lewis works as a cultural and communications analyst for Space Doctors (Brighton, UK). His academic background is in English Literature and Philosophy, and he holds an MA in Sociology and Cultural Theory from the London School of Economics. Gareth specializes in using culture to help grow brands, sharpen strategy and drive new thinking. He has experience across all major categories. Gareth has also edited and had work published in a range of newspapers and magazines.

London, UK

Ute Rademacher

Ute Rademacher is a business psychologist, marketing-oriented semiotician and a certified business coach. She founded the agency COLIBRI Research in Hamburg, Germany, in 2007. Her passion is to marry the personal dedication of a small agency with the international perspective of a global network. In 2008, Ute was involved in WeJane’s global initiative to gather and decode Bag Stories from Stockholm to Shanghai.

Hamburg, Germany

Louise Jolly

Based in Brighton and London, Louise works as a freelance semiotics analyst and copywriter. She began her career in 1996 as a trainee copywriter in recruitment advertising, before joining a creative start-up that promised much more fun. While experiencing at first hand the creative-industry boom of the late 90s, Louise also completed a PhD in French studies and taught at London University. It didn’t seem possible to keep up such a happily double existence until she discovered commercial semiotics – enabling her to apply theoretical thinking outside the institutional setting of academia.

Brighton, UK