Arief is a budding cultural researcher and semiotician, with a BA (Hons) in International Media & Communications from the University of Nottingham, focusing on cultural studies. Aiming to grow as a communications analyst by applying cultural insights toward consumer engagement and brand development strategies, his Third Culture Kid upbringing has led to particular interest in the negotiation of transnational identities, intercultural relations, and the nuances of cultural meaning. He is also fascinated by popular culture phenomena and emergent cultures.
Alison Bancroft was born in Newcastle upon Tyne and has lived in London and Paris. She has a PhD in Cultural Studies from Queen Mary, University of London, and has taught at the University of London, the University of the Arts, and the Sorbonne. She transitioned out of academic life in 2011 and is now a culture analyst, strategist and forecaster. Her work is multidisciplinary and covers fashion, beauty, lifestyle and design, and she is also a specialist in gender and culture. She writes for various consumer and business websites and speaks regularly at public lectures and commercial presentations and briefings. Her first book, Fashion and Psychoanalysis, was published in 2012.
Rebecca is co-founder of FrontierJapan, an independent research and innovation agency based in Yokohama. Hailing from Sydney, Australia she has been in Japan for 15+ years and is fluent in as many aspects of the language and culture as the mind cares to imagine. Her particular areas of expertise are in commercial semiotics, cultural insight and breaking trends, although she also makes a pretty mean sushi roll and is up with the best of them on early 90’s J-pop hits.