Habiba Allarakia has worked since the early 1990s in business and marketing research across diverse markets and categories, with 6 years in Western Europe, Central and Eastern Europe and the Middle East and over a decade in the Arabian Peninsula. Habiba was the first woman to work at Procter & Gamble Saudi Arabia, where she set up the now flourishing women’s office. Her key areas of expertise are strategy & initiative development, building brands & portfolios, consumer insight and market understanding. Habiba loves reading, the sea, travelling and discovery.
Jeddah, Saudi Arabia
Heta Trivedi, an Architect by profession and a Bharatanatyam dancer by passion, is currently pursuing her last semester in Masters in Arts Journalism (MAJ) at CEPT University, Ahmedabad. She is currently working on her thesis based on Semiotics and Architecture. The world of semiotics fascinates her and Heta enjoys analyzing different forms of visual art like architecture, advertisements, cinema etc. She was one of the participants covering the 12th International Jazz Festival at Capetown in 2011.
Kristian Bankov (b. 1970) is professor in semiotics, sociology of consumption and brand communication at New Bulgarian University. He is the head of the Southeast European Center for Semiotic Studies and director of the Sociosemiotic laboratory there. KB is the main organizer of the annual Early Fall School in Semiotics (EFSS) which takes place in Bulgaria, mostly in Sozopol, each September since 1995. He likes beer and football. For more information see Facebook.