A freelance semiotician and cultural insights expert in San Francisco, Ramona has pinpointed key language and imagery, crafted brand strategy and inspired innovation for established brands in the consumer packaged goods, apparel, technology, spirits and beverages, beauty, healthcare and food categories. Ramona has a Ph.D. from the University of Pennsylvania, with a focus on cultural studies and visual communication. Earlier in her career, she worked as a producer for television, and spent almost ten years as researcher, advertising and brand strategist for a global corporation.
San Francisco, US
Edina is a performance artist, curator and researcher, born in Bosnia and living between the UK and the Balkans. In her multidisciplinary art practice she addresses trauma and memory, and has exhibited internationally. Recently she has shown her performance piece Holy Jolie in London, Bosnia and Serbia to wide acclaim. She is a PhD candidate at Reading University, researching belly dance as a hybrid form and social practice in postcolonial and trans-national context.
Malex specialises in semiotic thinking & hands-on design to optimise visual communication for brands. A pioneer in this field, she works at Space Doctors on design semiotics projects internationally & across categories. Malex has more than 12 years experience running projects from conceptualisation to actioning design, development and production for digital & printed media. She holds an MA in Design and Branding Strategy from Brunel University, London and a BA in Graphic Design & Visual Communication from Prodiseño, Venezuela's leading design School, where she taught Graphic Design until 2004.