Cathy Maisano is a cultural and behavioural researcher, specialising in ethnography and semiotics. She has run her own freelance business called Cradle-Research in the UK where she has lived for ten and a half years. Now on her first ever ‘gap year’, she and her family have returned to Australia. ‘Getting under the skin of Down Under will be my daily pleasure!’
Based in Brighton and London, Louise works as a freelance semiotics analyst and copywriter. She began her career in 1996 as a trainee copywriter in recruitment advertising, before joining a creative start-up that promised much more fun. While experiencing at first hand the creative-industry boom of the late 90s, Louise also completed a PhD in French studies and taught at London University. It didn’t seem possible to keep up such a happily double existence until she discovered commercial semiotics – enabling her to apply theoretical thinking outside the institutional setting of academia.
Asunción Álvarez is a Founding Partner at Soluciones Semánticas, a
communications consultancy specialising in the analysis and evaluation
of business and brand discourse through the use of computational
techniques. She holds a B.A. in Computational Linguistics and an M.A.
in Cognitive Science from the Universidad Complutense de Madrid, as
well as a Ph.D. in Philosophy from King’s College London.