Latest

Ranieri

Mortal Archetypology

Archetypes of ageing and mortality line up in Leicester City’s winning 4-4-2 formation

FirstChoiceFeatured

Coming of Age

Ageing and death in UK advertising – with some glimpses of current cultural context

HutWeber1

Network: Marc

Insight development director Marc Dimitrov talks about semiotics

POSTS

DISCIPLINES
Brand Worlds
Contributions From

Contributors

Kourosh Newman-Zand

Kourosh is a graduate cultural analyst for Space Doctors. He graduated in Philosophy, Politics and Economics from the University of Warwick focusing on aesthetic theory. Fascinated by the emergent digital landscapes, music and literature, he's committed to translating his passions and research into brand strategy. He draws inspiration from his British grandfather who travelled to Iran in the 1960s to build roads and his Iranian grandfather who resisted the Shah in 1979.

Brighton, UK

Dan Holliday

Dan set up creative practice Not Actual Size back in 2007. The earlier part of his career included a stint as Head of PR at Sony Interactive Europe where he handled the Playstation launch, and 5 years as a board director at the global PR giant Hill & Knowlton where he ran the global Adidas, Carlsberg and Gillette business. He is also a regular speaker and judge on award juries for both the advertising and PR industries (including D&AD, and PR Week).

London, UK

Malcolm Evans

Malcolm Evans is 
an independent consultant and pioneer in applying semiotics to brand strategy and communication. Malcolm specializes in helping brands communicate more honestly and effectively in the context of today's dramatic changes in values, technologies and behaviours. Author of numerous articles, conference papers and Signifying Nothing, one of the first books to apply semiotic thinking to an understanding of Shakespeare’s work in its cultural contexts.

Brighton, UK