A freelance semiotician and cultural insights expert in San Francisco, Ramona has pinpointed key language and imagery, crafted brand strategy and inspired innovation for established brands in the consumer packaged goods, apparel, technology, spirits and beverages, beauty, healthcare and food categories. Ramona has a Ph.D. from the University of Pennsylvania, with a focus on cultural studies and visual communication. Earlier in her career, she worked as a producer for television, and spent almost ten years as researcher, advertising and brand strategist for a global corporation.
San Francisco, US
A founding partner of Visual Signo, Lucia is a graphic designer and anthropologist with deep expertise in the use and exploration of methodologies for the analysis of the visual through design principles and anthropological thinking. She has more than 10 years of experience as a graphic designer, semiotician, and researcher delivering cultural and design insight, semiotic strategies and research for companies in a wide range of sectors. Lucia has worked as a professor, researcher for research and marketing strategies agencies, semiotician, and independent graphic design consultant.
Sandra is a British Macedonian apprentice in the field of semiotics and cultural insight, fascinated with decoding communication, cultural innovation, identities and intercultural misunderstandings. She has so far completed a dissertation on theatrical performances of Shakespeare in Japan; researched the role of culture in English language teaching and conducted contrastive analysis of the English and Macedonian media discourse. After working for almost a decade in Skopje’s independent alternative radio station Kanal 103 and singing in several indie-pop bands, she moved to the UK where she continues to blog about music, contemporary design, innovation and cultural trends in her tumblr blog Lofidelica.
London, United Kingdom