Martha Arango is a Colombian semiotician based in Sweden. MSc in Communication Sciences specialising in semiotics from the National University of Mexico. Experience working with qualitative research & semiotics in Mexico at INRA and Arango & Asociados. Later in Sweden at Demoskop & TNS-SIFO. Now working as consultant at Arango Semiotics and with Beyond Research. Semiotics projects for global clients including Unilever, Diageo, IKEA, Procter & Gamble. Guest lecturer at the University of Stockholm, Berghs School of Communication and The Royal institute of Technology in Sweden.
Brian McIntyre is the owner of Orchard Brand Agency, a planning and insight agency based in Dublin. With a long-held interest in semiotics arising his period as a director of Added Value in London, he is an expert practitioner in consumer and cultural insight, brand positioning and applied innovation. Brian is an avid musician having spent several seasons as a semi-professional opera singer and a passionate writer. His Orchard Blog - 140+ essays at the intersection of marketing and life - insightfully anticipated the triumph of Trump, Macron, Netflix, and holds firm in its prediction that the new shape of Toblerone cannot last.
Nick is a writer for branding and design, and one half of creative partnership Asbury & Asbury. Personal projects include Corpoetics, a collection of poems made by rearranging corporate copy; Pentone, the written equivalent of Pantone colour-matching system; and Mr Blog, a blog documenting all the ‘Mr’ shops on UK high streets. Nick was also one of the writers in the original Significant Objects project, conceived by Joshua Glenn and Rob Walker. Nick has a particular interest in brand names, slogans, language and poetry and writes for the design press, including Creative Review. http://www.asburyandasbury.com http://www.twitter.com/asburyandasbury
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