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Keeping the difference

How Desigual remained true to itself by changing

Creolised Fashion

Fashion, advertising and creolised cultures. Chanel, ChiChiA, Guinness.

Who Are We?

Kapoor & Sons – significance of the family photograph

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Contributors

Tom Lilley

Tom is a qualitative researcher turned brand strategist, with a particular interest in semiotics and co-creation as drivers of innovation. He worked for four years at Synovate, before moving to brand consultancy Sense Worldwide. A qualified sound engineer, Tom also runs an independent record label that revels in blurring the lines between fact and fiction. Tom holds a BA in Modern Languages and Literature from Oxford University.

London, UK

Thierry Mortier

thierry mortier is a belgian semiotic architect operating in the field of contemporary art. At the basis of his work lies his research into semiotic generation through semiotic satiation. Superimposing signs to construct signs of superposition, called noizuyo-e, pictures of the noisy world. ノイズ 世 絵. Currently he’s working on a visual representation of noisense (noise + sense), the semiotic architecture he believes semiosis dwells in. - more info on www.semiotic.tv

Ghent, Belgium

Asunción Álvarez

Asunción Álvarez is a Founding Partner at Soluciones Semánticas, a communications consultancy specialising in the analysis and evaluation of business and brand discourse through the use of computational techniques. She holds a B.A. in Computational Linguistics and an M.A. in Cognitive Science from the Universidad Complutense de Madrid, as well as a Ph.D. in Philosophy from King’s College London.

Madrid, Spain