Ajitesh Ghose was born in 1987 in Vienna, Austria. He received his BSc(Hons) in Psychology from Royal Holloway, University of London and his MA in Cognitive Semiotics from Aarhus University (AU) in Denmark. During his studies he specialised in Neuroeconomics and Quantitative Semiotics. He has research experience in applied semiotics, visual semiotics, computational semiotics, and cognitive semiotics. As part of this he used eye-tracking and functional magnetic resonance imaging (fMRI). He now works as a Research Analyst with Harris Interactive.
Nick is a writer for branding and design, and one half of creative partnership Asbury & Asbury. Personal projects include Corpoetics, a collection of poems made by rearranging corporate copy; Pentone, the written equivalent of Pantone colour-matching system; and Mr Blog, a blog documenting all the ‘Mr’ shops on UK high streets. Nick was also one of the writers in the original Significant Objects project, conceived by Joshua Glenn and Rob Walker. Nick has a particular interest in brand names, slogans, language and poetry and writes for the design press, including Creative Review.
Oliver Litten is co-owner of Group Red, based in Hamburg and Berlin. A brand strategist, trends and innovation expert he was worked for leading agencies, including Interbrand and Added Value, and his client list includes Virgin, Levis, Apple, Beiersdorf, Pepsico/Lays, Nike, Procter & Gamble, GlaxoWellcome and Unilever. Oliver specializes in facilitating creative workshops and immersion experiences where clients come face to face with opinion formers.