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Contributors

Martha Arango

Martha Arango is a Colombian semiotician based in Sweden. MSc in Communication Sciences specialising in semiotics from the National University of Mexico. Experience working with qualitative research & semiotics in Mexico at INRA and Arango & Asociados. Later in Sweden at Demoskop & TNS-SIFO. Now working as consultant at Arango Semiotics and with Beyond Research. Semiotics projects for global clients including Unilever, Diageo, IKEA, Procter & Gamble. Guest lecturer at the University of Stockholm, Berghs School of Communication and The Royal institute of Technology in Sweden.

Stockholm, Sweden

Cathy Maisano

Cathy Maisano is a cultural and behavioural researcher, specialising in ethnography and semiotics. She has run her own freelance business called Cradle-Research in the UK where she has lived for ten and a half years. Now on her first ever ‘gap year’, she and her family have returned to Australia. ‘Getting under the skin of Down Under will be my daily pleasure!’

Sydney, Australia

Marc Dimitrov

Marc Dimitrov is an insight development expert with a particular interest in semiotics, cultural theory and social anthropology. He honed his cross-cultural skills through extensive experience in international research for brands of note. Having lead multiple global projects, primarily in consumer healthcare, Marc’s experience combines category understanding, brand positioning and comms development. Originally from the land of roses (Bulgaria), Marc now lives in Manchester, UK and works for award-winning consumer insight agency Join the Dots.

Manchester, UK