A freelance semiotician and cultural insights expert in San Francisco, Ramona has pinpointed key language and imagery, crafted brand strategy and inspired innovation for established brands in the consumer packaged goods, apparel, technology, spirits and beverages, beauty, healthcare and food categories. Ramona has a Ph.D. from the University of Pennsylvania, with a focus on cultural studies and visual communication. Earlier in her career, she worked as a producer for television, and spent almost ten years as researcher, advertising and brand strategist for a global corporation.
San Francisco, US
Maria spent over 10 years in advertising and research agencies (including ACNielsen, Publicis, BBDO), where she worked mainly as Media Research Director. She completed a dissertation on visual semiotics in 2004 and after that started working as a freelance semiotician with several international companies. She enjoyed the methodology so much that in 2009 she decided to make it her main field of specialization and founded semiotic and cultural research agency LocalTalk. Maria holds Masters (Hons) degree in Sociology and PhD in Social Psychology from State University of Management, Moscow.
Hannah Hoel has lived in London, New York, LA, DC and Santa Fe. She has degrees in visual culture, philosophy and fine arts. She was selected for the first cohort of SITE Santa Fe Scholars. Her award-winning work transgresses traditional media boundaries and has been included in traditional galleries, new media festivals and has been shown internationally. She writes on arts and culture for THE Magazine, Adobe Airstream, The Santa Fean and the Huffington Post. Winner of the first Semionaut New Writers Award 2014.
Santa Fe, New Mexico, USA