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Keeping the difference

How Desigual remained true to itself by changing

Creolised Fashion

Fashion, advertising and creolised cultures. Chanel, ChiChiA, Guinness.

Who Are We?

Kapoor & Sons – significance of the family photograph

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Marina Simakova

A qualitative researcher and semiotician, Marina is interested in contemporary Russian culture’s myths and metaphors, She is completing a PhD on the ethical dimension of the language & semiotics of otherness. Inspired by Plato's dialogues and Beckett's plays, Marina dreams of transforming the focus group into a new genre of sociological theatre. By getting rid of the one-way mirror she aims to kill three birds with one stone, achieving the goals of aesthetic pleasure, consumer knowledge and transparency.

Moscow, Russia

Subodh Deshpande

Subodh was fascinated early in life, by creation, by Mad Magazine, by graffiti, by cinema – he wanted to create. He found happiness decoding the meaning of brands as a brand planner in an ad agency. He joined Innate Motion recently to help brands find their human purpose. He loves writing about the world that surrounds and intrigues him. He wishes to someday spend all his time writing about things and phenomena that make him wonder is it just him or do others also see this? He lives in Singapore.

Singapore,

Hamsini Shivakumar

Director of Leapfrog Strategy Consulting, Hamsini Shivakumar is an accomplished brand strategist, researcher and communications thinker with over two decades of experience. Loves studying human nature, with its myriad nuances and contradictions. Has a particular interest in developing new frameworks for addressing classic and new age branding issues. Published a WPP-Atticus award winning paper on global branding. Is a regular contributor to international and local publications.

New Delhi, India