Kristian Bankov (b. 1970) is professor in semiotics, sociology of consumption and brand communication at New Bulgarian University. He is the head of the Southeast European Center for Semiotic Studies and director of the Sociosemiotic laboratory there. KB is the main organizer of the annual Early Fall School in Semiotics (EFSS) which takes place in Bulgaria, mostly in Sozopol, each September since 1995. He likes beer and football. For more information see Facebook.
Vladimir founded Labbrand in 2005. He has assisted over 70 brands to understand the Chinese market, identify their positioning, and execute their strategy. For both foreign and domestic companies looking to build a strong brand in China and foreign markets, Vladimir provides actionable insights based on comprehensive brand models and systematic methodologies. Vladimir graduated from Ecole Centrale de Paris as well as Shanghai Jiaotong University. He speaks fluent French, English, Mandarin, Russian and Serbian.
Alison Bancroft was born in Newcastle upon Tyne and has lived in London and Paris. She has a PhD in Cultural Studies from Queen Mary, University of London, and has taught at the University of London, the University of the Arts, and the Sorbonne. She transitioned out of academic life in 2011 and is now a culture analyst, strategist and forecaster. Her work is multidisciplinary and covers fashion, beauty, lifestyle and design, and she is also a specialist in gender and culture. She writes for various consumer and business websites and speaks regularly at public lectures and commercial presentations and briefings. Her first book, Fashion and Psychoanalysis, was published in 2012.