Homes in India (1)

The first of four pieces on the Indian Home


Emergent Indian Woman

Alia Bhatt and changing Indian femininity


Sound & Music Semiotics

Earporn, Music Maximalism, and Super Normal Stimuli


Brand Worlds
Contributions From


Martha Arango

Martha Arango is a Colombian semiotician based in Sweden. MSc in Communication Sciences specialising in semiotics from the National University of Mexico. Experience working with qualitative research & semiotics in Mexico at INRA and Arango & Asociados. Later in Sweden at Demoskop & TNS-SIFO. Now working as consultant at Arango Semiotics and with Beyond Research. Semiotics projects for global clients including Unilever, Diageo, IKEA, Procter & Gamble. Guest lecturer at the University of Stockholm, Berghs School of Communication and The Royal institute of Technology in Sweden.

Stockholm, Sweden

João Paulo Cavalcanti

João (27) has a degree in Social Communications from PUCRS an is cofounder and VP of BOX 1824 (, the renowned Brazilian consumption and behavior trends research company. BOX is active in emerging markets, such as BRIC and Latin America. João is also partner and cofounder of Brazilian creative hotshop LiveAD ( João also invests in web and technology companies, working on startup projects such as the news search engine and the casual games studio aQuiris (

Sao Paulo, Brasil

Kourosh Newman-Zand

Kourosh is a graduate cultural analyst for Space Doctors. He graduated in Philosophy, Politics and Economics from the University of Warwick focusing on aesthetic theory. Fascinated by the emergent digital landscapes, music and literature, he's committed to translating his passions and research into brand strategy. He draws inspiration from his British grandfather who travelled to Iran in the 1960s to build roads and his Iranian grandfather who resisted the Shah in 1979.

Brighton, UK