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Keeping the difference

How Desigual remained true to itself by changing

Creolised Fashion

Fashion, advertising and creolised cultures. Chanel, ChiChiA, Guinness.

Who Are We?

Kapoor & Sons – significance of the family photograph

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Contributors

Habiba Allarakia

Habiba Allarakia has worked since the early 1990s in business and marketing research across diverse markets and categories, with 6 years in Western Europe, Central and Eastern Europe and the Middle East and over a decade in the Arabian Peninsula. Habiba was the first woman to work at Procter & Gamble Saudi Arabia, where she set up the now flourishing women’s office. Her key areas of expertise are strategy & initiative development, building brands & portfolios, consumer insight and market understanding. Habiba loves reading, the sea, travelling and discovery.

Jeddah, Saudi Arabia

Noël Theodosiou

Noël is a facilitator and strategic marketer working in both the corporate and not-for-profit worlds. She is a keen follower of cultural change and its impact on how we express ideas and build meaningful relationships. Noël is the Director of her own consultancy, Luminous (www.luminous-ltd.com), serves as a Board Director of The Walden School, and is Co-Founder of Candied Thinking (http://candiedthinking.blogspot.com/), a network of sweet-natured, serious-minded people whose aim is to improve our society through better conversations.

London, UK

Rob Engels

Rob is Director of Cultural Insights at Fiftyfive5, a research consultancy based in Sydney. After completing a vaccinology PhD at Oxford uni, Rob transitioned to branding and strategy in London. His research has swept him from the living rooms of middle England to the wild spaces of sunburnt country. Wielding a semiotic scalpel, he’s unravelled the fabric of consumer, culture and brand, unlocking growth strategies for a cupboard full of household names. On his days off, he draws mermaids with his daughter and makes Jamie’s 15 minute meals in 150 minutes.

Sydney, Australia