Rob is Director of Cultural Insights at Fiftyfive5, a research consultancy based in Sydney. After completing a vaccinology PhD at Oxford uni, Rob transitioned to branding and strategy in London. His research has swept him from the living rooms of middle England to the wild spaces of sunburnt country. Wielding a semiotic scalpel, he’s unravelled the fabric of consumer, culture and brand, unlocking growth strategies for a cupboard full of household names. On his days off, he draws mermaids with his daughter and makes Jamie’s 15 minute meals in 150 minutes.
Hannah Hoel has lived in London, New York, LA, DC and Santa Fe. She has degrees in visual culture, philosophy and fine arts. She was selected for the first cohort of SITE Santa Fe Scholars. Her award-winning work transgresses traditional media boundaries and has been included in traditional galleries, new media festivals and has been shown internationally. She writes on arts and culture for THE Magazine, Adobe Airstream, The Santa Fean and the Huffington Post. Winner of the first Semionaut New Writers Award 2014.
Santa Fe, New Mexico, USA
Tim Spencer spent fifteen years in brand building for business, retail, fashion, and music, then five as an illustrator whilst starting a family. He joined a semiotics consultancy early 2010.
Notable achievements; D&AD Silver nomination for hand drawn typography campaign (Paul Smith’s R.Newbold brand c1994); Global restructure of Caterpillar's brand licensing through self-authored workshop series; Re-branded UK's PrudentialPLC; Creative direction (and illustration) of the commercial launch of Scissor Sisters; hundreds of illustrations for BBC Top Gear; and two daughters.