Heta Trivedi, an Architect by profession and a Bharatanatyam dancer by passion, is currently pursuing her last semester in Masters in Arts Journalism (MAJ) at CEPT University, Ahmedabad. She is currently working on her thesis based on Semiotics and Architecture. The world of semiotics fascinates her and Heta enjoys analyzing different forms of visual art like architecture, advertisements, cinema etc. She was one of the participants covering the 12th International Jazz Festival at Capetown in 2011.
Ahmedabad, India
Trained at Bologna Communication Sciences Department directed by Umberto Eco. Luca works with diffusion & luxury brands, research institutes & communication agencies. Professor of Semiology of Fashion & Design at the Ecole Nationale Supérieure des Beaux Arts in Lyon, he also teaches at the CELSA (Université de Paris IV, Sorbonne) & the Institut Français de la Mode. A regular contributor on fashion & design to Vogue Italia, Casa Vogue, Lotus International & Domus among others. Luca founded mosign (2006) with Emanuele Quinz for brand consulting and creative direction - www.mosign.fr
Paris, France
Habiba Allarakia has worked since the early 1990s in business and marketing research across diverse markets and categories, with 6 years in Western Europe, Central and Eastern Europe and the Middle East and over a decade in the Arabian Peninsula. Habiba was the first woman to work at Procter & Gamble Saudi Arabia, where she set up the now flourishing women’s office. Her key areas of expertise are strategy & initiative development, building brands & portfolios, consumer insight and market understanding. Habiba loves reading, the sea, travelling and discovery.
Jeddah, Saudi Arabia