Brian McIntyre is the owner of Orchard Brand Agency, a planning and insight agency based in Dublin. With a long-held interest in semiotics arising his period as a director of Added Value in London, he is an expert practitioner in consumer and cultural insight, brand positioning and applied innovation. Brian is an avid musician having spent several seasons as a semi-professional opera singer and a passionate writer. His Orchard Blog - 140+ essays at the intersection of marketing and life - insightfully anticipated the triumph of Trump, Macron, Netflix, and holds firm in its prediction that the new shape of Toblerone cannot last.
Dublin,
Edina is a performance artist, curator and researcher, born in Bosnia and living between the UK and the Balkans. In her multidisciplinary art practice she addresses trauma and memory, and has exhibited internationally. Recently she has shown her performance piece Holy Jolie in London, Bosnia and Serbia to wide acclaim. She is a PhD candidate at Reading University, researching belly dance as a hybrid form and social practice in postcolonial and trans-national context.
UK, Balkans
Dimitar has an MA in Business Administration and wrote his dissertation on brand positioning. He is now a PhD student at the New Bulgarian University (NBU) in Sofia, focusing on semiotic tools for research into markets, brands and cultural trend. After working in marketing with various companies Dimitar now teaches marketing and branding, working in the Socio-Semiotic Laboratory at NBU which studies brand awareness, positioning, commercial communication and local consumer behavior.
Sofia, Bulgaria