Habiba Allarakia has worked since the early 1990s in business and marketing research across diverse markets and categories, with 6 years in Western Europe, Central and Eastern Europe and the Middle East and over a decade in the Arabian Peninsula. Habiba was the first woman to work at Procter & Gamble Saudi Arabia, where she set up the now flourishing women’s office. Her key areas of expertise are strategy & initiative development, building brands & portfolios, consumer insight and market understanding. Habiba loves reading, the sea, travelling and discovery.
Jeddah, Saudi Arabia
Tom is a qualitative researcher turned brand strategist, with a particular interest in semiotics and co-creation as drivers of innovation. He worked for four years at Synovate, before moving to brand consultancy Sense Worldwide. A qualified sound engineer, Tom also runs an independent record label that revels in blurring the lines between fact and fiction. Tom holds a BA in Modern Languages and Literature from Oxford University.
London, UK
Ryan Hu grew up in Shanghai, graduated in Comprehensive Design then worked for international advertising agencies experiencing how world-class creativity works in the commercial realm. Instead of staying in his comfort zone, he shifted his study focus and spent 2014 studying on the MA in Design Futures & Metadesign at Goldsmiths, University London. Using radical and reflective methodological approaches to design and writing, Ryan engages with changing cultures and collaborative design practice. Personal website: www.tobehvh.com
Shanghai, China