Marc Dimitrov is an insight development expert with a particular interest in semiotics, cultural theory and social anthropology. He honed his cross-cultural skills through extensive experience in international research for brands of note. Having lead multiple global projects, primarily in consumer healthcare, Marc’s experience combines category understanding, brand positioning and comms development. Originally from the land of roses (Bulgaria), Marc now lives in Manchester, UK and works for award-winning consumer insight agency Join the Dots.
Manchester, UK
Habiba Allarakia has worked since the early 1990s in business and marketing research across diverse markets and categories, with 6 years in Western Europe, Central and Eastern Europe and the Middle East and over a decade in the Arabian Peninsula. Habiba was the first woman to work at Procter & Gamble Saudi Arabia, where she set up the now flourishing women’s office. Her key areas of expertise are strategy & initiative development, building brands & portfolios, consumer insight and market understanding. Habiba loves reading, the sea, travelling and discovery.
Jeddah, Saudi Arabia
Kristian Bankov (b. 1970) is professor in semiotics, sociology of consumption and brand communication at New Bulgarian University. He is the head of the Southeast European Center for Semiotic Studies and director of the Sociosemiotic laboratory there. KB is the main organizer of the annual Early Fall School in Semiotics (EFSS) which takes place in Bulgaria, mostly in Sozopol, each September since 1995. He likes beer and football. For more information see Facebook.
Sofia, Bulgaria