Sophie is a French semiotician and cultural analyst based in London. She studied semiotics and critical theory during her M Res in France and she holds a M Lit in Managing in the Creative Industries from the University of St Andrews in UK. Sophie is curious to understand the dialogue between brands, people, and culture in order to help sharpen strategy and drive innovative thinking.
London, UK
Malex specialises in semiotic thinking & hands-on design to optimise visual communication for brands. A pioneer in this field, she works at Space Doctors on design semiotics projects internationally & across categories. Malex has more than 12 years experience running projects from conceptualisation to actioning design, development and production for digital & printed media. She holds an MA in Design and Branding Strategy from Brunel University, London and a BA in Graphic Design & Visual Communication from Prodiseño, Venezuela's leading design School, where she taught Graphic Design until 2004.
Brighton, UK
Albena Todorova is currently at the New Bulgarian University in Sofia where an innovative semiotics offer includes courses on advertising & consumer culture. In 2009 she wrote a dissertation on Edgar Allan Poe in popular culture. Albena is now doing PhD research on Poe mythology & symbolism globally from Baudelaire through to Japanese mystery writer Edogawa Rampo, 60s horror movies, Lou Reed, Antony Hegarty, contemporary emo, manga & gaming subcultures and online interest groups.
Sofia, Bulgaria