Asunción Álvarez is a Founding Partner at Soluciones Semánticas, a
communications consultancy specialising in the analysis and evaluation
of business and brand discourse through the use of computational
techniques. She holds a B.A. in Computational Linguistics and an M.A.
in Cognitive Science from the Universidad Complutense de Madrid, as
well as a Ph.D. in Philosophy from King’s College London.
Madrid, Spain
Brian McIntyre is the owner of Orchard Brand Agency, a planning and insight agency based in Dublin. With a long-held interest in semiotics arising his period as a director of Added Value in London, he is an expert practitioner in consumer and cultural insight, brand positioning and applied innovation. Brian is an avid musician having spent several seasons as a semi-professional opera singer and a passionate writer. His Orchard Blog - 140+ essays at the intersection of marketing and life - insightfully anticipated the triumph of Trump, Macron, Netflix, and holds firm in its prediction that the new shape of Toblerone cannot last.
Dublin,
Rebecca is co-founder of FrontierJapan, an independent research and innovation agency based in Yokohama. Hailing from Sydney, Australia she has been in Japan for 15+ years and is fluent in as many aspects of the language and culture as the mind cares to imagine. Her particular areas of expertise are in commercial semiotics, cultural insight and breaking trends, although she also makes a pretty mean sushi roll and is up with the best of them on early 90’s J-pop hits.
Yokohama, Japan