Rebecca is co-founder of FrontierJapan, an independent research and innovation agency based in Yokohama. Hailing from Sydney, Australia she has been in Japan for 15+ years and is fluent in as many aspects of the language and culture as the mind cares to imagine. Her particular areas of expertise are in commercial semiotics, cultural insight and breaking trends, although she also makes a pretty mean sushi roll and is up with the best of them on early 90’s J-pop hits.
Yokohama, Japan
Asunción Álvarez is a Founding Partner at Soluciones Semánticas, a
communications consultancy specialising in the analysis and evaluation
of business and brand discourse through the use of computational
techniques. She holds a B.A. in Computational Linguistics and an M.A.
in Cognitive Science from the Universidad Complutense de Madrid, as
well as a Ph.D. in Philosophy from King’s College London.
Madrid, Spain
Based in Brighton and London, Louise works as a freelance semiotics analyst and copywriter. She began her career in 1996 as a trainee copywriter in recruitment advertising, before joining a creative start-up that promised much more fun. While experiencing at first hand the creative-industry boom of the late 90s, Louise also completed a PhD in French studies and taught at London University. It didn’t seem possible to keep up such a happily double existence until she discovered commercial semiotics – enabling her to apply theoretical thinking outside the institutional setting of academia.
Brighton, UK