Director of Design Strategy for a Chicago strategic branding company, Michael uses semiotics in brand development, visual language research & global brand alignment initiatives for some of the US's largest companies. A BA in Anthropology from Rutgers, he worked as a community developer in Zimbabwe then a researcher at UC San Francisco into the physiological effects of multisensory signifiers on cocaine users. After working for Interbrand, Michael earned a Masters in Design Methodology from the Institute of Design in Chicago, closely mentored in semiotics by Duncan Berry, renowned Peircian and expert in neuro-design.
Chicago, USA
Ukrainian-born researcher with academic interests in semiotics, history and culture studies. BA & MA in History, MA in Semiotics. Has worked in Ukraine, US, UK, Hungary and Estonia. Enjoys travel and exploring new places which led to creating travel information website – now 5 years of helpingonline fellow travelers in find optimal travel solutions (timetables, best fares, sightseeing suggestions).
Tartu, Estonia
A cultural anthropologist ,with an MA(Distinction) in Visual Culture , John joins Truth from the semiotic specialist agency Space Doctors. He has trawled amongst others the world of pet food, home DIY and fabric conditioners with a semiotic lens. Formerly a sound engineer to the irreproachable Van Morrison and co-designer of ‘Treepee’ , a multi-functional children's toy. John is a member of the newly formed global network of semioticians, Semiotic Thinking Group.
London, UK