Ute Rademacher is a business psychologist, marketing-oriented semiotician and a certified business coach. She founded the agency COLIBRI Research in Hamburg, Germany, in 2007. Her passion is to marry the personal dedication of a small agency with the international perspective of a global network. In 2008, Ute was involved in WeJane’s global initiative to gather and decode Bag Stories from Stockholm to Shanghai.
Hamburg, Germany
Vivian Shi is Director of Insight at Wisdom Asia-Rising Sun Marketing & Research Consulting in Shanghai, China. She has extensive experience in the area of applied semiotics and cultural analysis, tracking cultural trends in China and analysing advertising, packaging and digital communications across a wide range of categories. Vivian combines her semiotic interests with direct day to day work with consumers.
Shanghai, China
Troy Potter is a PhD candidate at Monash University, Australia. His research interests include representations of belonging, gender, sexuality, and disability in children’s and young adult literature.
Melbourne, Australia