A founding partner of Visual Signo, Lucia is a graphic designer and anthropologist with deep expertise in the use and exploration of methodologies for the analysis of the visual through design principles and anthropological thinking. She has more than 10 years of experience as a graphic designer, semiotician, and researcher delivering cultural and design insight, semiotic strategies and research for companies in a wide range of sectors. Lucia has worked as a professor, researcher for research and marketing strategies agencies, semiotician, and independent graphic design consultant.
London, UK
Heta Trivedi, an Architect by profession and a Bharatanatyam dancer by passion, is currently pursuing her last semester in Masters in Arts Journalism (MAJ) at CEPT University, Ahmedabad. She is currently working on her thesis based on Semiotics and Architecture. The world of semiotics fascinates her and Heta enjoys analyzing different forms of visual art like architecture, advertisements, cinema etc. She was one of the participants covering the 12th International Jazz Festival at Capetown in 2011.
Ahmedabad, India
Mark Irving is a writer and critical analyst. He works with clients on articulating mission, organisational story, spatial narratives, and audience engagement across different media. He is expert in handling editorial content, tone-of-voice and visual culture. He lectures in cultural theory at Central Saint Martins College of Art & Design and the London College of Communication. Mark has been an arts journalist writing on the visual arts, design & architecture for the leading UK newspapers since 1994. He has scripted and presented arts television documentaries and is an author.
London, UK