Arief is a budding cultural researcher and semiotician, with a BA (Hons) in International Media & Communications from the University of Nottingham, focusing on cultural studies. Aiming to grow as a communications analyst by applying cultural insights toward consumer engagement and brand development strategies, his Third Culture Kid upbringing has led to particular interest in the negotiation of transnational identities, intercultural relations, and the nuances of cultural meaning. He is also fascinated by popular culture phenomena and emergent cultures.
Bucharest, Romania
Jo Peters is a Planning Director at media agency, Carat, in London where she works on campaigns for international clients including adidas, Swatch and Philips. Jo has worked with media and brands for 20 years. Her career highlights include commissioning her filmmaking heroes to work for Sony, organizing a world tour of clubs with Levi’s and i-D magazine and, as The Scout at WPP’s Mindshare, running an international community identifying emerging cultural trends.
Brighton, UK
Ryan Hu grew up in Shanghai, graduated in Comprehensive Design then worked for international advertising agencies experiencing how world-class creativity works in the commercial realm. Instead of staying in his comfort zone, he shifted his study focus and spent 2014 studying on the MA in Design Futures & Metadesign at Goldsmiths, University London. Using radical and reflective methodological approaches to design and writing, Ryan engages with changing cultures and collaborative design practice. Personal website: www.tobehvh.com
Shanghai, China