Dan set up creative practice Not Actual Size back in 2007. The earlier part of his career included a stint as Head of PR at Sony Interactive Europe where he handled the Playstation launch, and 5 years as a board director at the global PR giant Hill & Knowlton where he ran the global Adidas, Carlsberg and Gillette business. He is also a regular speaker and judge on award juries for both the advertising and PR industries (including D&AD, and PR Week).
London, UK
Gabriela Pedranti is a communicator and cultural analyst. She holds a BA in Communications from the University of Buenos Aires, Argentina, and a MA in Contemporary Film and Audiovisual Studies (UPF, Barcelona, Spain). Along with semiotician Ximena Tobi, they own Semiotica Studio. Gabriela was the general coordinator of Semiofest 2013 Barcelona, and currently coordinates the BA Fashion Marketing and Communication at IED Barcelona, validated by the University of Westminster (UK). Since 2016, she's also been a lecturer at UPF.
Barcelona, Spain
João (27) has a degree in Social Communications from PUCRS an is cofounder and VP of BOX 1824 (www.box1824.com), the renowned Brazilian consumption and behavior trends research company. BOX is active in emerging markets, such as BRIC and Latin America. João is also partner and cofounder of Brazilian creative hotshop LiveAD (www.livead.com.br). João also invests in web and technology companies, working on startup projects such as the news search engine www.Busk.com and the casual games studio aQuiris (www.aquiris.com.br).
Sao Paulo, Brasil