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Biophilic Design

Codes of the RHS Chelsea Flower Show 2018

The Bucket & the Shower

Examining bathing, modernity, heritage and nostalgia in India

Disorderly Design

In praise of local idiosyncrasies – India vs Singapore & global homogeneity

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Jake Pearce

Born in UK & resident in New Zealand, Jake splits his time between NZ, Australia and Europe.
 His obsessions are understanding the future, new stuff and meaningful communication. Two websites reflect Jake's current interests: 

1. Generation C (digital natives) & innovation at www.jakepearce.com 
2. Referral Marketing www.thevillagesq.com 

 Jake worked at Added Value (the first dedicated brand strategy company), moved to Amsterdam to help set up 'consult, specialist marketing arm of Y&R, then to NZ which, with its cultural vibrancy and can do attitude, he sees as a global incubator for innovation. 


Auckland, New Zealand

Arief Fauzy

Arief is a budding cultural researcher and semiotician, with a BA (Hons) in International Media & Communications from the University of Nottingham, focusing on cultural studies. Aiming to grow as a communications analyst by applying cultural insights toward consumer engagement and brand development strategies, his Third Culture Kid upbringing has led to particular interest in the negotiation of transnational identities, intercultural relations, and the nuances of cultural meaning. He is also fascinated by popular culture phenomena and emergent cultures.

Bucharest, Romania

Tom Lilley

Tom is a qualitative researcher turned brand strategist, with a particular interest in semiotics and co-creation as drivers of innovation. He worked for four years at Synovate, before moving to brand consultancy Sense Worldwide. A qualified sound engineer, Tom also runs an independent record label that revels in blurring the lines between fact and fiction. Tom holds a BA in Modern Languages and Literature from Oxford University.

London, UK

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