Aiyana has 16 years’ experience in the strategic planning function in the advertising industry (at Ogilvy and JWT, and as head of the planning function at Mudra, Bates and Dentsu). Her core strength lies in a consumer-centric approach to brand planning. She has worked with a wide range of global and local brands across product categories. She has also tracked the changing face of the Indian consumer, post liberalisation. She views semiotics as the ‘3D of research’ and has worked as an independent semiotician for several international projects. Art, culture and travel are her passions.
New Delhi, India
Mark Irving is a writer and critical analyst. He works with clients on articulating mission, organisational story, spatial narratives, and audience engagement across different media. He is expert in handling editorial content, tone-of-voice and visual culture. He lectures in cultural theory at Central Saint Martins College of Art & Design and the London College of Communication. Mark has been an arts journalist writing on the visual arts, design & architecture for the leading UK newspapers since 1994. He has scripted and presented arts television documentaries and is an author.
London, UK
Tom is a qualitative researcher turned brand strategist, with a particular interest in semiotics and co-creation as drivers of innovation. He worked for four years at Synovate, before moving to brand consultancy Sense Worldwide. A qualified sound engineer, Tom also runs an independent record label that revels in blurring the lines between fact and fiction. Tom holds a BA in Modern Languages and Literature from Oxford University.
London, UK