Tom is a qualitative researcher turned brand strategist, with a particular interest in semiotics and co-creation as drivers of innovation. He worked for four years at Synovate, before moving to brand consultancy Sense Worldwide. A qualified sound engineer, Tom also runs an independent record label that revels in blurring the lines between fact and fiction. Tom holds a BA in Modern Languages and Literature from Oxford University.
London, UK
Jo Peters is a Planning Director at media agency, Carat, in London where she works on campaigns for international clients including adidas, Swatch and Philips. Jo has worked with media and brands for 20 years. Her career highlights include commissioning her filmmaking heroes to work for Sony, organizing a world tour of clubs with Levi’s and i-D magazine and, as The Scout at WPP’s Mindshare, running an international community identifying emerging cultural trends.
Brighton, UK
Author, critic, on the faculty of Tourism & Women's Studies at the Welsh campus of the Ecole des Hautes Etudes in Benllech, Anglesey. One of Opal's main areas of research is cross-dressing and subjectivity in Welsh political activism, with special reference to the Rebecca Riots of the 1830s and 1840s. She is also a postmodern cake designer creating fantastic icing sculptures with alcoves wherein may be displayed actual cake. Much acclaimed & decorated internationally, with awards for her work at the interface of patisserie, cultural insight & cyborg theory.
Benllech, Anglesey, UK