Habiba Allarakia has worked since the early 1990s in business and marketing research across diverse markets and categories, with 6 years in Western Europe, Central and Eastern Europe and the Middle East and over a decade in the Arabian Peninsula. Habiba was the first woman to work at Procter & Gamble Saudi Arabia, where she set up the now flourishing women’s office. Her key areas of expertise are strategy & initiative development, building brands & portfolios, consumer insight and market understanding. Habiba loves reading, the sea, travelling and discovery.
Jeddah, Saudi Arabia
Emma Shevah is half-Irish and half-Thai and grew up in London. She has a BA in English and Philosophy and an MA with Distinction in Creative and Professional Writing. She is an author and speaker, teaches language and literature, and co-hosts the literary club at NYU London. Her debut novel, DREAM ON, AMBER, was published in March 2014 and she recently featured on 'Inheritance Books' on Radio 4 Extra. Emma is currently teaching and working on her next novel.
London, UK
Vladimir founded Labbrand in 2005. He has assisted over 70 brands to understand the Chinese market, identify their positioning, and execute their strategy. For both foreign and domestic companies looking to build a strong brand in China and foreign markets, Vladimir provides actionable insights based on comprehensive brand models and systematic methodologies. Vladimir graduated from Ecole Centrale de Paris as well as Shanghai Jiaotong University. He speaks fluent French, English, Mandarin, Russian and Serbian.
Shanghai, China