Sraboni began her career as a counselor and therapist 20years ago. She has followed her interest in people and contemporary culture through her work as a strategic planner in advertising and then as a brand consultant. Her current assignment is in the area of market research. Her educational background is in psychology and her doctoral dissertation is in the area of organizational culture and learning. She continues to nurture her interest in psychology and has trained in psychoanalysis.
New Delhi, India
Sophie is a French semiotician and cultural analyst based in London. She studied semiotics and critical theory during her M Res in France and she holds a M Lit in Managing in the Creative Industries from the University of St Andrews in UK. Sophie is curious to understand the dialogue between brands, people, and culture in order to help sharpen strategy and drive innovative thinking.
London, UK
Vivian Shi is Director of Insight at Wisdom Asia-Rising Sun Marketing & Research Consulting in Shanghai, China. She has extensive experience in the area of applied semiotics and cultural analysis, tracking cultural trends in China and analysing advertising, packaging and digital communications across a wide range of categories. Vivian combines her semiotic interests with direct day to day work with consumers.
Shanghai, China