Sraboni began her career as a counselor and therapist 20years ago. She has followed her interest in people and contemporary culture through her work as a strategic planner in advertising and then as a brand consultant. Her current assignment is in the area of market research. Her educational background is in psychology and her doctoral dissertation is in the area of organizational culture and learning. She continues to nurture her interest in psychology and has trained in psychoanalysis.
New Delhi, India
Charles Leech is a partner at ABM Research (www.abm-research.com). Since his PhD in Applied Semiotics from QUT, he’s been an active commercial semiotician for over 13 years, working on projects for clients from AB-InBev to Nestlé to Unilever. Charles has helped ABM deliver profound, penetrating analyses on everything from tampons in Sao Paolo to light beer in Xiamen. He’s also worked tirelessly on commercial semiotics evangelism to clients, marketing and research organizations, and pretty much anyone else who’ll listen.
Toronto, Canada
Subodh was fascinated early in life, by creation, by Mad Magazine, by graffiti, by cinema – he wanted to create. He found happiness decoding the meaning of brands as a brand planner in an ad agency. He joined Innate Motion recently to help brands find their human purpose. He loves writing about the world that surrounds and intrigues him. He wishes to someday spend all his time writing about things and phenomena that make him wonder is it just him or do others also see this? He lives in Singapore.
Singapore,